Brand Tone

Aspirational & Elegant, Confident & Empowered, Modern & Chic, Concise & Direct

Brand Values

• •Style & Aesthetics
• •Quality
• •Femininity & Empowerment
• •Contemporary Relevance
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Guide: Even a simple one, outlining keywords (e.g., elegant, confident, modern, empowered, timeless), "words to avoid" (e.g., overly casual slang, cutesy terms), and the desired emotional impact.
• •Prioritize Visual-Verbal Harmony: Ensure the copy always complements the sophisticated and aspirational imagery. If the visuals are high-end, the language must match.
• •Focus on the "Feeling": Write copy that evokes the feeling of wearing House of S H È – confidence, elegance, empowerment, being effortlessly chic. Use evocative adjectives.
• •Maintain Conciseness with Impact: Especially for social media and headlines, aim for short, powerful statements. Let the product and imagery carry weight, with copy adding a layer of aspiration or definition.
• •Review and Refine Regularly: Periodically audit website copy, social media posts, and email marketing to ensure they still align with the desired tone and values. Adapt as the brand evolves, but maintain core consistency.

Social Perception

Fashionable & Trendy, Good Quality for the Price (generally), Aspirational, Visually Appealing, Niche and Discoverable

Copy Examples

• •House of S H È. Define your elegance. Discover collections that speak to your confidence and grace. Shop new arrivals.
• •The Antoinette Dress. Where modern sophistication meets timeless allure. Step into your moment.
• •Own every entrance. The latest collection empowers your stride. #HouseofSHE #ModernWoman
• •Introducing Your Next Statement: The S H È Spring Édit
• •Elevate Your Wardrobe. Select styles now available for a limited time. Experience House of S H È.