Brand Tone

Trendy, friendly, and confident.

Brand Values

• •Comfort
• •Safety
• •Ergonomic Design
• •Quality
• •Customer Satisfaction

Best Practices

• •Develop internal guidelines for all content creators to ensure a consistent brand voice.
• •Maintain a trendy, friendly, and confident tone across all platforms.
• •Focus on highlighting the comfort and safety aspects of pet products.
• •Emphasize ergonomic design and benefits for mobility-impaired pets.
• •Actively monitor and respond to customer reviews to maintain a positive perception.

Social Perception

Perceived as a provider of quality cat furniture and accessories with positive customer reviews regarding price, quality, and service.

Copy Examples

• •Upgrade your cat's comfort with our stylish and safe furniture!
• •Ergonomic ramps designed with love for your furry friend's well-being.
• •Travel in style with our transparent pet carrier – purrfect for any adventure!
• •Give your cat the VIP treatment they deserve with our premium cat furniture.
• •Shop our latest collection of trendy cat accessories and make your feline the talk of the town!