Brand Tone

Friendly and Approachable, Passionate and Enthusiastic, Elegant and Sophisticated, Informative and Helpful

Brand Values

• •Beauty and Aesthetics: Creating visually stunning and timeless floral arrangements.
• •Joy and Happiness: Aiming to bring joy into people's lives and homes through their flowers.
• •Quality and Longevity: Specializing in preserved and dried flowers that maintain their beauty for an extended period.
• •Creativity and Craftsmanship: Offering workshops and unique floral designs.
• •Customer Engagement: Fostering a community through workshops and sharing customer creations.

Best Practices

• •Always Emphasize "Timelessness" and "Longevity": Continuously highlight the benefit of preserved flowers – their lasting beauty. Use words like "eternal," "everlasting," "keepsake," "long-lasting," and "timeless."
• •Maintain a Warm and Inviting Voice: Even when describing elegant products, keep the language friendly, approachable, and inclusive. Use "you" and "your" to speak directly to the customer. Phrases like "bring joy," "make you smile," and "perfect for" resonate well.
• •Showcase the Creative/Artistic Element: Whether talking about products or workshops, infuse a sense of artistry and craftsmanship. Words like "crafted," "designed," "unique," "artistry," and "create" reinforce this.
• •Focus on the Emotional Connection: Flowers are often tied to emotions. Use language that evokes feelings of joy, beauty, love, appreciation, and the simple pleasure of having flowers in one's life.
• •Be Visually Consistent in Text and Imagery: Ensure the copy complements the elegant, natural, and high-quality aesthetic of the product photography and overall brand design. The language should feel as curated and beautiful as the floral arrangements themselves. Using descriptive adjectives that appeal to sight and touch can be effective.

Social Perception

Customers engaging with their social media seem appreciative of the aesthetic and the products. Workshop participants (as seen in images) appear to be enjoying the creative process. The brand is perceived as a specialist in the niche market of preserved and dried flowers in Singapore. They likely appeal to individuals seeking longer-lasting alternatives to fresh flowers, unique gifts, and creative experiences (workshops). The general market for florists in Singapore is active, indicating an appreciation for floral products and services. The challenge for Feb & Flowers is to continuously build brand awareness and positive sentiment within this competitive landscape.

Copy Examples

• •Timeless elegance, crafted to last. ✨ Our preserved floral domes bring a touch of everlasting beauty to your favorite spaces. Each one a unique piece of art, designed to make you smile, day after day. DM us to find your perfect bloom! #FebAndFlowers #PreservedFlowers #SingaporeFlorist #EternalBlooms #HomeDecorSG
• •Unleash your inner florist! 🌿 Join our fun and friendly preserved flower workshop and create your own stunning arrangement to take home. No experience needed – just a love for beautiful things! Limited spots available. Click the link in our bio to book your session. #FebAndFlowersWorkshop #FloralFun #SGWorkshops #DriedFlowers #CreateAndBloom
• •Feb & Flowers: Where beauty blossoms and joy lasts. Discover our exquisite collection of preserved and dried floral arrangements, designed with passion in Singapore.
• •(Video snippet of hands arranging delicate dried flowers) Pouring a little love and a lot of care into every creation. ❤️ What beautiful things are you crafting today? Share with us! #FebAndFlowers #FloralArtistry #PassionForPetals #SingaporeCreates #DriedFlowerLove
• •Hello Flower Lovers! Get ready to be enchanted. Our new collection of preserved bouquets has just arrived, brimming with natural textures and timeless charm. Perfect for gifting, or a little treat for yourself! Explore the collection [Link]. Warmly, The Feb & Flowers Team.