Brand Tone

Passionate, Enthusiastic, Professional, Knowledgeable, Quality-Oriented, Customer-Focused (generally), Modern and Aspirational (Visuals)

Brand Values

• •Passion for Cycling
• •Quality
• •Expertise/Heritage
• •Customer Satisfaction
• •Value (Price Competitiveness)

Best Practices

• •Embody 'Your bike, our passion': Let genuine enthusiasm for cycling shine through in all communications. Use evocative language that speaks to the joy and thrill of riding.
• •Showcase Expertise, Don't Just State It: Instead of simply saying you're experts, demonstrate it through detailed product insights, technical tips, and by highlighting the quality and performance of the brands you carry.
• •Maintain a Professional and Respectful Voice: Even when being enthusiastic, ensure the language is professional, clear, and respectful, especially when addressing customer inquiries or feedback.
• •Be Transparent and Trustworthy: Clearly communicate product details, pricing, and service processes. If addressing feedback (especially negative), do so openly and constructively to build trust.
• •Use High-Quality Visuals and Storytelling: Complement your copy with stunning visuals of bikes and cycling adventures that align with the aspirational and quality-focused aspects of the brand. Tell stories about the rides, the bikes, and the community.

Social Perception

Positive, Reliable (for sales), Helpful and Supportive (for sales), Mixed (for after-sales/repair service), Specialized/Expert

Copy Examples

• •Headline: Fuel Your Passion. Discover Your Next Dream Ride at Novocicli. Body: For nearly 50 years, Novocicli has been at the heart of cycling. We don’t just sell bikes; we live and breathe them. Explore our curated collection of high-performance road, gravel, and mountain bikes from the world's leading brands. Your bike, our passion. Start your journey today.
• •Headline: Expertly Built, Just for You. The Novocicli Dream Build Experience. Body: Imagine your perfect bike. Now, let us build it. Our expert technicians combine cutting-edge components with meticulous craftsmanship to create a bike that’s uniquely yours. See our latest dream builds on YouTube and get inspired!
• •Headline: More Than a Shop, It's a Legacy. Quality You Can Trust at Novocicli. Body: From the historic first sign in Besnate to our global online store, Novocicli stands for quality. We offer only the best bicycles and accessories, backed by decades of expertise and a commitment to your satisfaction. Ride with confidence.
• •Headline: The Best Brands, Unbeatable Value. Your Cycling Adventure Starts Here. Body: Get the gear you need from the names you trust, at prices that make sense. Novocicli offers competitive deals on top-tier bikes, components, and apparel. Fast shipping and excellent support, guaranteed.
• •Headline (Addressing potential service concerns implicitly): Passionate Service, Every Step of the Way. Body: At Novocicli, our commitment to you extends beyond the sale. Whether you're choosing your dream bike or need expert advice for maintenance, our passionate team is here to provide transparent and professional support. Your ride is our priority.