Brand Tone

Traditional & Heritage-Focused, Reverent & Respectful, Authoritative & Knowledgeable, Resilient & Forward-Looking, Dependable & Quality-Oriented

Brand Values

• •Heritage & Tradition
• •Craftsmanship & Quality
• •Service
• •Continuity & Preservation
• •Adaptability

Best Practices

• •Embrace the Heritage: Consistently reference the company's long history (since 1789) and the depth of its experience in a respectful, not antiquated, manner.
• •Uphold a Tone of Reverence and Respect: Given the nature of the products and clientele (clergy, religious institutions, academia), maintain a dignified and respectful tone in all communications.
• •Highlight Quality and Craftsmanship: Use descriptive language that conveys the superior materials, attention to detail, and skill involved in creating Wippell products.
• •Balance Tradition with Modern Accessibility: While emphasizing heritage, ensure the language also reflects the brand's new online-focused, "quick-ship" approach where appropriate, making it feel accessible to contemporary customers.
• •Acknowledge the New Era with Confidence: Frame the acquisition by Watts & Co. as a positive development that ensures the continuation and strengthening of the Wippell legacy, instilling confidence in customers.

Social Perception

Historically Respected, Valued for Craftsmanship, Hopeful & Positive (Post-Acquisition), Trusted Supplier

Copy Examples

• •J. Wippell & Co.: Weaving Tradition into Every Thread Since 1789. Now Revitalised for Today's Ministry and Academia.
• •Experience the enduring quality of a J. Wippell & Co. cassock. Crafted with meticulous attention to detail, honoring centuries of ecclesiastical tailoring. Explore our collection, now readily available online.
• •A New Chapter for a Storied Legacy. J. Wippell & Co. is back, continuing our commitment to providing the finest clerical and academic wear. With the support of Watts & Co., our heritage of craftsmanship endures. Discover more at wippell.com.
• •For generations, J. Wippell & Co. has been synonymous with exceptional quality and service. We are proud to continue this tradition, offering our renowned vestments and academic attire through our new online home. [Link to website]
• •Founded in 1789, J. Wippell & Co. has vested clergy and adorned academic ceremonies for over two centuries. While times change, our dedication to superior craftsmanship and the sacred traditions we serve remains unwavering. Now, as part of the Watts & Co. family, we embrace the future while honoring our rich past.