Brand Tone

Elegant & Sophisticated, Quality-Focused, Accessible Luxury, Modern & Stylish

Brand Values

• •Quality Craftsmanship
• •Elegance & Beauty
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Use Evocative Language: Employ words that evoke feelings of luxury, beauty, and quality (e.g., radiant, exquisite, handcrafted, timeless, luminous).
• •Maintain Consistency Across All Channels: Whether it's the website, product descriptions, email marketing, or any future social media, the tone should be uniform to build a strong, recognizable brand identity.
• •Highlight Quality and Craftsmanship: Emphasize the use of 'Prata 925' (Sterling Silver) and the detailed craftsmanship of the jewelry.
• •Focus on Customer Satisfaction: Highlight positive customer reviews and testimonials to build trust and credibility.
• •Incorporate a formal product guarantee, it still aligns with the overarching brand voice.

Social Perception

Associated with high-quality, stylish silver jewelry, and as a reliable source for quality silver jewelry.

Copy Examples

• •Discover the radiant allure of our Prata 925 collection, where timeless elegance meets modern design.
• •Experience the exquisite craftsmanship of our handcrafted silver jewelry, designed to elevate your style.
• •Indulge in the luminous beauty of our Luxo de Prata pieces, each one a testament to accessible luxury.
• •Adorn yourself with the sophistication of our sterling silver collection, a symbol of timeless elegance and modern style.
• •Embrace the luxury of our meticulously crafted Prata 925 jewelry, designed to capture the essence of modern beauty and lasting quality.