Brand Tone

Informal, approachable, joyful, celebratory, and heartfelt.

Brand Values

• •Personalization
• •Thoughtfulness
• •Creating 'Wow' Moments
• •Quality
• •Timely delivery

Best Practices

• •Develop a Brand Voice Chart outlining core tone (Joyful, Celebratory, Heartfelt).
• •Use enthusiastic words, exclamation points where appropriate, and emotive language.
• •Incorporate words like 'celebrate,' 'joy,' 'surprise,' 'love,' 'special'.
• •Avoid overly formal language, sarcastic humor, generic descriptions, and overly technical jargon.
• •Train content creators on the brand voice and encourage authentic, joyful language.

Social Perception

Positive anticipation and appreciation. Focus on creating memorable and delightful experiences through personalization and the element of surprise, building customer loyalty.

Copy Examples

• •Surprise someone special today!
• •Celebrate joy with our personalized gifts.
• •Creating wow moments, one gift at a time.
• •Tailored gifts for unforgettable memories.
• •Love delivered with a personal touch.