Brand Tone

Sentimental & Heartfelt, Personal & Warm, Celebratory, Approachable & Friendly

Brand Values

• •Personalization & Uniqueness
• •Emotional Connection
• •Memories & Cherishing Moments
• •Quality & Craftsmanship
• •Thoughtfulness & Meaningful Gifting

Best Practices

• •Develop a Brand Voice Guide: Document the key characteristics of your brand's tone (sentimental, warm, personal, celebratory) and share it with anyone creating content. Include examples of "do's and don'ts."
• •Focus on "You" and "Them": Center the copy around the customer and the recipient of the gift. Use empathetic language that resonates with their desire to express love and create meaningful connections.
• •Highlight Emotional Benefits: Go beyond product features. Emphasize how the personalized jewelry will make the recipient feel (loved, cherished, remembered) and how it strengthens relationships.
• •Use Storytelling: Share examples (even hypothetical if real ones are scarce initially) of how personalized gifts have created special moments. Encourage user-generated content that tells these stories.
• •Maintain Consistency Across All Channels: Ensure that the sentimental, warm, and personal tone is reflected in website copy, product descriptions, social media posts, email marketing, and any customer service interactions. Regularly review content to ensure alignment.

Social Perception

Customers generally value the effort and thoughtfulness behind customized items. The brand's own curated content (website, Instagram) aims to foster a perception of a caring, high-quality provider of meaningful gifts.

Copy Examples

• •Instagram Post (Product: Personalized Name Necklace): Keep their name close to your heart. ✨ Our personalized name necklaces are more than just jewelry; they're a reminder of the special bond you share. Handcrafted with love, for a love that lasts. #MadeForMe #PersonalizedGift #CherishedMoments
• •Website Banner (Occasion: Anniversary): Celebrate Your Story. Mark another year of love with a gift as unique as your journey together. Personalize a timeless piece from Made For Me and let your heart do the talking. Shop Anniversary Gifts.
• •Email Subject Line (Promotion): A Gift Made Just For Them (And A Treat For You!)*Email Body Snippet:* Create a one-of-a-kind treasure that speaks volumes. From engraved dates to cherished photos, make their next gift unforgettable. Plus, enjoy [discount/offer] on your order this week!
• •Product Description (Custom Photo Keychain): Carry your favorite memory wherever you go. Our custom photo keychains transform a precious moment into a daily reminder of what matters most. Simply upload your photo, and we'll craft a keepsake that’s uniquely yours, or a heartfelt gift for someone special.
• •Facebook Ad (Targeting: People looking for gifts for friends): True friends deserve true originals. ✨ Surprise your bestie with a personalized gift from Made For Me that celebrates your unique bond. Because the best gifts are made with them in mind. Design yours today!