Brand Tone

Artistic & Expressive, Descriptive & Evocative, Quality-focused & Assuring, Inspirational & Mindful (in certain collections)

Brand Values

• •Individuality & Self-Expression
• •Artistic Integrity & Creativity
• •Quality & Durability
• •Customer Connection & Storytelling
• •Spiritual & Natural Inspiration (in specific collections)

Best Practices

• •Maintain Consistency Across All Channels: Ensure the tone used on the website product descriptions aligns with social media posts, email marketing, and any customer service interactions.
• •Use language and references that appeal to their aesthetic and expressive desires.
• •Storytelling Over Specs (when appropriate): While quality is important, lead with the story, inspiration, or emotion behind the designs.
• •For Nevervoid, the "why" behind a design (e.g., "evokes a celestial calm"
• •Words like "vibrant," "serene," "bold," "harmony," "celestial" create a richer experience for the customer.

Social Perception

Products are seen not just as accessories but as extensions of their personality and values, providing products that allow customers to showcase their unique identity.

Copy Examples

• •Crafted with premium materials and inspired by sacred geometry, carry a piece of art that resonates with your soul. #NevervoidStore #PhoneArt #ExpressYourself #UniqueCases
• •Explore our latest collection of custom-printed iPhone cases, where premium quality meets captivating artistry.
• •Premium quality, inspired designs.
• •"canvas of expression,"
• •Dreamy, light, and balanced—the Celestide Mandala evokes a celestial calm