Brand Tone

Expressive, bold, and unique

Brand Values

• •Individuality
• •Uniqueness
• •Creativity
• •Boldness
• •Expression

Best Practices

• •Use bold and expressive language to reflect the brand's unique style.
• •Incorporate visual descriptions that highlight the graphic designs.
• •Emphasize individuality and the opportunity for customers to showcase their personal style.
• •Maintain a straightforward and clear approach in product descriptions.
• •Leverage social media platforms like Instagram and TikTok to visually represent the brand's identity.

Social Perception

A brand that empowers individuals to express themselves through unique and bold fashion, fostering a sense of individuality and creativity.

Copy Examples

• •Unleash your inner artist with our Distortion Collection. Dare to be different.
• •Make a statement. Our 3XP Engulfed Graphic Hoodie lets you express your true self.
• •Stand out from the crowd. Showcase your unique style with 3XPRESSION.
• •Express yourself. Fashion is more than just clothing.
• •Elevate your style with our 3XP Erase T-Shirt. Bold designs for bold individuals.