Brand Tone

Elegant, sophisticated, inviting, friendly, energetic, and trendy while emphasizing value and accessibility.

Brand Values

• •Affordable Luxury
• •Quality
• •Elegance and Sophistication
• •Customer Satisfaction
• •Accessibility

Best Practices

• •Use words like 'premium,' 'exquisite,' 'luxury,' 'elegance' alongside 'affordable,' 'smart,' 'value.'
• •Describe how the scents make one *feel*, not just what they smell like.
• •Highlight Quality and Craftsmanship: Briefly mention the dedication to sourcing fine ingredients and the art of blending to build trust and justify the 'luxury' aspect.
• •Be Consistent Across All Channels: Ensure that the tone used on the website, social media, email marketing, and product descriptions is harmonious, reinforcing the same brand identity and values everywhere.
• •Showcase affordability without sacrificing the perception of luxury and high quality. Communicate value.

Social Perception

A UAE-based perfume house offering a wide variety of scents that cater to those seeking value for money in the fragrance market. The brand is reaching a younger, digitally-savvy audience through its active social media presence.

Copy Examples

• •Smell Like A Million Dollars Without Breaking The Bank!
• •Experience luxury and elegance at an affordable price with our inspired-by fragrances.
• •Discover our wide array of high-quality Arabic and French fragrances designed to enhance your personal style and confidence.
• •New branch opening! Visit us and explore the finest perfumes at the best prices.
• •Elevate your senses with our premium ingredients and expertly crafted scents.