Brand Tone

Authentic & Passionate, Creative & Unique, Proudly Colombian

Brand Values

• •Authenticity: Celebrating individuality and genuine self-expression.
• •Creativity & Originality: Offering unique, artistic designs not found elsewhere.
• •Quality & Craftsmanship: Commitment to handmade products using durable, high-quality materials by Colombian artisans.
• •Comfort & Versatility: Designing shoes that are not only stylish but also comfortable and suitable for various occasions.
• •Colombian Heritage: Pride in their roots and supporting local talent.
• •Passion & Purpose: Aiming to create experiences and inspire customers to live passionately.

Best Practices

• •Embrace Storytelling: Weave the narrative of Colombian craftsmanship, artisan hands, and the inspiration behind the unique designs into your product descriptions, social media posts, and "About Us" section.
• •Be genuine in your communications, reflecting the passion behind the brand.
• •Highlight Key Values Consistently: Regularly reinforce messages of authenticity, creativity, Colombian pride, quality, and comfort across all platforms and materials.
• •Showcase Customer Testimonials: Use customer reviews that highlight the comfort, quality, and unique designs of Uva Curuba shoes in your marketing materials.
• •Encourage User-Generated Content: Invite customers to share photos and stories of themselves wearing Uva Curuba shoes, further reinforcing authenticity and building community, echoing the positive sentiments already expressed by customers about unique designs and comfort.

Social Perception

Customers appreciate the uniqueness and design of the shoes, often stating they receive compliments. Comfort and quality are frequently mentioned as key positive attributes. The brand is perceived as true to its promises, with products matching online images. There's an appreciation for the handmade and Colombian aspect of the products.

Copy Examples

• •Más que calzado, creamos experiencias (More than footwear, we create experiences)
• •Más que calzado, llevamos con orgullo la esencia de nuestra tierra en cada detalle (More than footwear, we proudly carry the essence of our land in every detail)
• •Olvídate del calzado aburrido y lleva en tus pies diseños únicos que resaltan tu personalidad. (Forget boring footwear and wear unique designs on your feet that highlight your personality.)
• •En Uvacuruba creemos en la libertad de ser, de hacer y de atreverse. (At Uva Curuba, we believe in the freedom to be, to do, and to dare.)
• •Live freely, walk colorfully.