Brand Tone

Passionate & Authentic, Community-Oriented & Supportive, Engaging & Relatable, Slightly Edgy & Humorous, Quality-Conscious

Brand Values

• •Community
• •Passion
• •Empowerment
• •Resilience & Discipline
• •Authenticity
• •Social Responsibility
• •Quality Craftsmanship

Best Practices

• •Consistently use terminology, slang, and inside jokes that are authentic to the Jiu-Jitsu community.
• •Focus copy on the passion for Jiu-Jitsu, the community aspect, and the values the brand stands for.
• •Encourage interaction, ask questions, and create content that sparks conversation within the community.
• •Maintain a balance of passion and playfulness.
• •Share stories or updates about how purchases are making an impact, reinforcing the brand's commitment to social responsibility.

Social Perception

Positive within the Niche, Appreciated for Unique Designs, Seen as Supportive, Good Customer Service, Niche Appeal

Copy Examples

• •Roll into the week with our latest drop! 🔥 Inspired by those hard-earned stripes and the grind that only we understand. This isn't just a tee, it's a statement. Limited stock – grab yours before it's tapped out! #3ThreeApparel #JiuJitsuCulture #BJJLife #NewCollection #WearYourJourney
• •More Than Just Apparel. At 3Three, every stitch supports the future of Jiu-Jitsu. A portion of every purchase helps young warriors chase their dreams on the mats. Gear up and give back. Shop now and be part of something bigger. [Link] #JiuJitsuCommunity #SupportYouthSports #BJJFamily #3ThreeImpact
• •When you finally hit that submission you've been drilling for weeks... 😏 Yeah, we get it. Our gear is made for THAT feeling. Tag a training partner who knows! #BJJProblems #JiuJitsuHumor #MatLife #3ThreeApparel #TrainHardLaughHarder
• •Still got it. This one's for the seasoned rollers, the mat veterans who prove age is just a number when technique reigns supreme. Crafted for comfort, designed with respect for your journey. Wear your experience. #OldGuyJiuJitsu #BJJMasters #VintageGrappler #3ThreeApparel
• •Gear up, grinders! 🥋 We're giving your wallet a breather with [X]% off select BJJ lifestyle essentials. Because the only thing better than training Jiu-Jitsu is training Jiu-Jitsu in fresh 3Three gear. Don't sleep on this one! Sale ends [Date]. #JiuJitsuSale #BJJGear #LimitedTimeOffer #3Three