Brand Tone

Personal, Passionate, Playful

Brand Values

• •Craftsmanship & Quality
• •Creativity & Personalization
• •Community
• •Joy & Gifting

Best Practices

• •Always write as "I" (Zee), maintaining the personal, artisan-run voice.
• •Embrace quirky and playful language, using fun words and phrases that reflect the creative nature of the toys.
• •Speak the crafter's language when addressing fellow crocheters, using insider terms and humor to build community and credibility.
• •Tell the story of the craft, emphasizing the handmade nature and the skill and passion invested in each piece.
• •Balance passion with professionalism, ensuring all communications are clear, polite, and reliable, especially for orders and customer service.

Social Perception

Highly positive, though localized and niche. Perceived as a small, independent business run by a skilled artisan, fostering personal connection and trust. Reputation built on direct-to-consumer platforms with positive reviews, but limited broad media coverage.

Copy Examples

• •Fresh off the hook! Meet Leo the Lion, the friendliest king of the jungle. He’s handcrafted with super-soft yarn, tons of love, and a little bit of magic. Perfect for snuggles and adventures. Want to bring him home or hook one yourself? Find him in The Toy Shop or grab the pattern on our site! #Amigurumi #CrochetLove #HandmadeToys #3StitchesCrafts #MadeInSouthAfrica
• •Headline: The Most Personal Gift They'll Never Forget. Body: Tired of the same old baby shower gifts? Let's create something magical together. From a beloved pet to a child's own drawing, I can turn any idea into a cuddly, crocheted friend. Request a custom order today and give a gift that’s truly one-of-a-kind. Doodles are highly encouraged! Call to Action: Create a Custom Toy
• •For Serious Crocheters Only! Are you ready for your next project? Our patterns are quirky, unique, and designed with love to bring your yarn to life. Let's get hooking! Button: Explore Patterns
• •Visual: A fast-paced time-lapse of Zee's hands crocheting a popular character. On-screen text: "How a ball of fluff..." -> "...becomes your new bestie." -> "The magic of Amigurumi!" Sound: A trending, upbeat, and slightly whimsical audio track. Caption: From my hook to your heart. ❤️ Who should I make next? #CrochetTikTok #HandmadeWithLove #SmallBusiness #Amigurumi
• •Subject: A little bit of yarn, a whole lot of joy inside... Preview Text: Plus, a peek at our latest custom creations and a free pattern just for you!