Brand Tone

Passionate & Knowledgeable, Authentic & Honest, Understated & Confident, Community-Oriented & Appreciative, Purposeful & Considerate

Brand Values

• •Quality & Craftsmanship
• •Integrity & Honesty
• •Longevity & Timelessness
• •Community & Relationships
• •Humility
• •Purposeful Design

Best Practices

• •Emphasize Longevity and Craftsmanship: Always highlight the quality of materials, the construction process, and how the garments are designed to last and improve with age. Use terms like 'built to last,' 'ages beautifully,' 'thoughtful design.'
• •Maintain Authenticity and Transparency: Be open about sourcing, manufacturing, and even the values that drive the brand. Share behind-the-scenes content and stories that reinforce the brand's commitment to integrity.
• •Speak with Understated Confidence: Let the quality of the products and the positive experiences of the community speak for themselves. Avoid hyperbole or overly aggressive sales language. The tone should be assured but humble.
• •Foster Community and Dialogue: Encourage interaction, share user-generated content (like the 'Well Aged' series), and be responsive to questions and feedback in a knowledgeable and approachable manner, as seen on their social platforms.
• •Educate and Inform Passionately: Share knowledge about denim, fabric care, and the design philosophy. This positions the brand as an authority and shows a genuine passion that goes beyond just selling clothes.

Social Perception

Respected & Authoritative (especially in denim circles), High-Quality & Durable, Good Value for Price, Authentic & Trustworthy, Stylish & Versatile, Customer Service Generally Good, with Some Inconsistencies

Copy Examples

• •Headline (Product Focus): Built for Today. Designed for a Lifetime. Our [Product Name] – Crafted to Wear In, Not Out. *Body:* Experience the enduring quality of Japanese selvedge denim, meticulously sewn in the USA. Each stitch is a promise of longevity, each wear a new chapter in its story. Discover the difference true craftsmanship makes.
• •Headline (Brand Story): More Than Just Threads. It's a Commitment. *Body:* Since 2003, 3sixteen has been dedicated to creating garments with integrity. From sourcing unique fabrics to fostering lasting relationships with our makers, we believe in clothing that reflects our values and becomes a trusted part of yours.
• •Headline (Benefit Focus): Your Future Favorite. Already Waiting. *Body:* Imagine a [shirt/jacket/pair of jeans] that only gets better with every wear. Our pieces are designed to develop character unique to you, telling your story through every fade and crease. Invest in clothing that evolves with you.
• •Headline (Community/Engagement): See How They Wear It: The #3sixteenWellAged Project. *Body:* Our community is the heart of 3sixteen. We’re constantly inspired by how you bring our denim and apparel to life. Share your journey with #3sixteenWellAged and show us how your pieces are evolving.
• •Headline (Direct/Educational - TikTok style): Raw Denim Myths? Busted. *Body:* Think raw denim is too complicated? We're here to help. From first fit to first wash, we break down the essentials so you can enjoy the journey of making your jeans truly your own. Got questions? Drop them below! #3sixteen #RawDenimTips