Brand Tone

passionate, trustworthy, and caring

Brand Values

• •Health and Nutrition
• •Quality and Transparency
• •Family and Trust
• •Affordability

Best Practices

• •Lead with Passion and Personal Stories: Always circle back to the "why" behind the brand. Share the story of the founders' dogs and their health journey to build an emotional connection and reinforce authenticity.
• •Educate, Don't Just Sell: Position the brand as a knowledgeable resource. Create content that explains the benefits of raw feeding, offers tips for transitioning, and answers common questions. This builds trust and authority.
• •Use Inclusive and Caring Language: Refer to customers as part of the "pack" or "family." Talk about dogs with love and respect, as cherished family members.
• •Highlight Quality and Trust Markers: Consistently mention "human-grade," "USDA-inspected," "veteran-owned," and "family-run" in marketing materials to reinforce the brand's core values.
• •Show, Don't Just Tell: Utilize customer testimonials, before-and-after photos (if possible), and videos of happy, healthy dogs to provide social proof and visually demonstrate the positive impact of the products.

Social Perception

The public perceives "3 Raw Hounds" as a reputable and high-quality provider of raw dog food. Customers express a high level of trust in the brand, often citing the visible health benefits in their pets as a reason for their loyalty. They are seen as knowledgeable and passionate about their products. The narrative of a family-run, veteran-owned business resonates positively with their customer base, fostering a sense of community and shared values.

Copy Examples

• •From Our Hounds to Yours. The Nutrition They Were Born to Eat. Tired of mystery ingredients and endless recalls? We were too. That ’s why we started 3 Raw Hounds. We ’re a veteran-owned, family-run business that believes every dog deserves real, human-grade food. No fillers, no nonsense. Just the pure, raw nutrition that leads to shinier coats, cleaner teeth, and happier, healthier dogs. Make the switch your dog will thank you for.
• •The Proof is in the Licked-Clean Bowl. Picky eater? Sensitive stomach? We get it. Our own dogs' health transformation is the reason we created 3 Raw Hounds. We offer delicious, easy-to-digest raw meals and treats made with USDA-inspected ingredients. Watch your dog ’s excitement at mealtime and see the difference that real food makes.
• •Fuel Their Best Life. Naturally. Unlock your dog's potential with a diet that mirrors what they'd eat in the wild. Our raw food is packed with the high-quality protein and essential nutrients they need for more energy, better digestion, and a stronger immune system. Give them the building blocks for a long, vibrant life with 3 Raw Hounds.
• •Join the Raw Revolution. Trusted by Dog Lovers. See what our pack is barking about! Dog owners everywhere are discovering the incredible benefits of a raw diet with 3 Raw Hounds. From healthier skin to more stable energy, the results speak for themselves. Check out our customer testimonials and join a community dedicated to providing the very best for our four-legged family members.
• •Quality You Can Trust. From a Family That Cares. As a Marine Corps veteran and family-run business, integrity is at the heart of everything we do. At 3 Raw Hounds, we ’re committed to providing your dog with the same high-quality, human-grade food we feed our own. Because when they ’re family, they deserve nothing less.