Your Brand Voice
Brand Voice Analysis
Analysis Details
Brand Tone
aspirational, personal, and charming
Brand Values
- •Authenticity
- •Passion
- •Family and Sisterhood
- •Curated Selection
- •Local Charm
- •Art de Vivre
Best Practices
- •Always tell a story: Whether it's the story of the brand, the inspiration behind a collection, or the story of the item itself, narrative is a powerful tool for this brand.
- •Use "we" and "us": Emphasize the personal, sister-run nature of the business. This creates a connection with the customer.
- •Incorporate French "coups de cœur" phrases: Using phrases like "coup de cœur," "art de vivre," and "chouchou" reinforces the brand's Quebecois identity and charm.
- •Evoke the senses and the setting: Use descriptive language that transports the customer to the Île d'Orléans – the river, the rustic barn, the charming atmosphere.
- •Focus on the feeling, not just the product: The copy should sell the feeling of inspiration, charm, and authenticity that the brand embodies.
Social Perception
3 Poules en ligne is perceived as a high-quality, authentic, and aesthetically pleasing brand. It is seen as a gem of the Île d'Orléans, a "concept store" with a unique and inspiring atmosphere. The personal involvement of the owners, Christine and Isabelle, is a significant draw for customers who return for the welcoming ambiance as much as for the products. The brand is associated with a certain rustic-chic style that is both on-trend and timeless. While the online perception is less documented, the strong positive reputation of the physical stores likely extends to their online presence.
Copy Examples
- •Inspired by the morning light over the St. Lawrence River, our new collection of earrings is here to add a touch of island magic to your everyday. Handpicked by us, for you. Discover the story behind each piece.
- •More than just a boutique, we are a feeling. Come and wander through our little corner of the world on Île d'Orléans and find that perfect piece that whispers 'home'.
- •From our little chicken coop to your jewelry box. We're so grateful to have you as part of our story. This week, we're sharing some of our current favorites – the pieces we just can't get enough of.
- •It all started with an island, a chicken coop, and two sisters with a dream. Discover the heart behind 3 Poules.
- •The 'Isabelle' necklace, a timeless classic that carries the charm of our island home. Simple, elegant, and meant to be cherished. A true 'coup de cœur' from our family to yours.
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