Brand Tone

Youthful & Trendy, Friendly & Approachable, Community-Oriented, Enthusiastic & Spirited, Creative & Customization-Focused

Brand Values

• •Quality: Emphasis on providing quality apparel and custom designs.
• •Customer Satisfaction: Commitment to exceptional service and meeting client needs.
• •Community & Belonging: Supporting organizations and helping them express their identity.
• •Creativity & Personalization: Offering unique and customized products.
• •Reliability: Being a dependable partner for important events and organizational needs.

Best Practices

• •Know Your Audience Inside Out: Always write with the target demographic (youthful, community-focused students and organizations) in mind. Use language, references, and humor that resonate with them.
• •Develop a Style Guide: Create a simple document outlining key tone words (e.g., spirited, friendly, trendy), preferred terminology (e.g., "chapter" vs. "club" where appropriate), and common phrases that reflect the brand. This ensures anyone writing copy is on the same page.
• •Emphasize Benefits, Not Just Features: Instead of just saying "custom t-shirts," talk about "showing off your sisterhood pride" or "uniting your crew." Focus on the experience and emotion connected to the apparel.
• •Be Visually Consistent: Ensure the visual elements (photos, graphics) accompanying the copy align with the youthful, trendy, and community-oriented tone.
• •Engage Authentically: When responding to comments or messages, maintain the established friendly and enthusiastic tone. Personalized interactions reinforce the brand's approachability and community focus.

Social Perception

A specialized provider of custom apparel for group GREEK LIFE orders, Trendy and in-tune with current styles relevant to students, Focused on fostering organizational pride and identity through merchandise, Potentially a go-to for event-specific apparel (e.g., rush, formals, philanthropy events)

Copy Examples

• •✨ NEW DROP ALERT! ✨ Level up your chapter’s style with our latest collection! 😎 From cozy bid day hoodies to chic recruitment tees, we’ve got the perfect threads to show off your sisterhood pride. Tag your sisters who need these! #GreekLife #CustomApparel #SororityFashion #3POPstyle
• •Make your mark on campus! 🚩 3-Pieces-of-Pecan (3POP) is your go-to for custom apparel that unites your crew. We bring your vision to life with high-quality designs for clubs, teams, and events. Get a free quote today and let's create something awesome together! 👉 [Link to Website] #CampusLife #CustomTees #OrganizationSwag #3POP
• •Wear Your Story. ✨ Custom Designs. Quality Threads. Unforgettable Moments. 3POP helps your chapter, team, or business shine. Let's get started on your custom order!
• •Hi [Name], Looking for fresh, high-quality custom apparel for your Greek chapters or campus organizations? At 3-Pieces-of-Pecan (3POP), we specialize in creating unique designs that build spirit and make memories. We’d love to show you how we can support your students' needs. Check out our work at [Link to Website] or schedule a quick chat! Best, The 3POP Team.
• •🔥 Hot Off The Press! 🔥 Which new design is your FAVE? [Poll: Design A vs. Design B] Let us know! 👇 P.S. DM us for your chapter’s custom order! #CustomGreek #ChapterSwag #3POPDesigns