Brand Tone

Creative and Expressive, Friendly and Welcoming, Customer-Centric, Enthusiastic, Direct and Informative

Brand Values

• •Individuality/Self-Expression
• •Quality
• •Creativity
• •Customer Focus
• •Customization

Best Practices

• •Use "you" and "your" frequently.
• •Highlight Quality and Craftsmanship: Consistently mention the premium materials, meticulous techniques, and durability of the products to reinforce the value.
• •Use words like "love," "amazing," "spooky," "style" fit well.
• •Use clear calls to action inviting customers to share their ideas.
• •Incorporate visual elements or references to TikTok trends to maintain engagement.

Social Perception

A brand that empowers self-expression through high-quality, customizable apparel, fostering a welcoming and creative community.

Copy Examples

• •Let's create something amazing together!
• •We’re all about bringing your vision to life with top-notch quality you can see and feel.
• •Made with super soft fabric and a sublimation print that stays bright wash after wash – because you deserve to shine!
• •Quality craftsmanship, endless possibilities.
• •What can we create for you today?