Tono de Marca

Passionate and Earnest, Educational and Informative, Approachable and Community-Focused, Honest and Transparent.

Valores de Marca

• •Sustainability
• •Natural & Ecological Materials
• •Ethical & Fair Production
• •Health & Well-being
• •Durability over Disposability

Mejores Prácticas

• •Lead with Your "Why": Always connect your products back to your core mission. Don't just sell a sneaker; sell a step towards a better future. Frame your copy around the values of sustainability, fairness, and health.
• •Be an Educator, Not Just a Seller: Use your copy to inform. Explain why hemp is a superior material, what OEKO-TEX® certification means for the consumer, and how choosing slow fashion makes a tangible impact. This builds trust and authority.
• •Use "You and We" Language: Foster a sense of community. Use phrases like, "When you choose 3LEAVES, you're joining us on a mission..." This makes the customer a partner in the brand's journey, not just a buyer.
• •Emphasize Tangible Benefits: While the mission is key, don't forget personal benefits. Connect sustainability to comfort ("breathes with you"), health ("toxin-free on your skin"), and smart economics ("buy once, wear for years").
• •Maintain Honesty and Transparency: Never overstate claims. Continue to be open about your processes. If a product is made in China, explain why (e.g., access to specialized hemp manufacturing). This honesty is your greatest asset against consumer skepticism and accusations of greenwashing.

Percepción Social

The public perception of 3LEAVES appears to be that of a dedicated, niche brand for the truly conscious consumer. It is seen as positive but limited, authentic and trustworthy, and small-scale and passion-driven.

Ejemplos de Copy

• •Our Leshy sneakers aren't just shoes. They're a statement. Made from natural hemp, they’re breathable, durable, and keep your feet comfortable without costing the earth. Every step you take is a step towards a more sustainable future. #3LEAVES #SustainableFashion #HempSneakers #EcoFriendly #WearYourValues
• •At 3LEAVES, "sustainable" isn't a buzzword—it's our promise. We use OEKO-TEX® certified, natural materials and partner with Fairtrade producers to create clothes you can feel good about, inside and out. Discover true sustainable style. Shop our collection now. #RealSustainability #EthicalFashion #SlowFashion #ToxinFree
• •Experience the simple luxury of our 100% organic cotton tee. Grown without pesticides and crafted with care, it’s the everyday basic that’s anything but ordinary. Incredibly soft, breathable, and designed to last, this is more than a shirt; it's a choice for a healthier world.
• •This season, we’re celebrating the beauty of nature with pieces designed to blend timeless style with our unwavering commitment to sustainability. Explore our new collection of hemp dresses and yak wool accessories—each one a testament that you never have to choose between looking good and doing good.
• •Did you know hemp is naturally antibacterial and one of the most breathable fibers on Earth? Make the switch to clothing that loves you back. #3leaves #SustainableGoods #HempClothing #EcoLifestyle #SummerStyle