Brand Tone

modern, accessible, and trustworthy

Brand Values

• •Customer Satisfaction
• •Product Variety/Utility
• •Accessibility/Convenience
• •Trust and Security

Best Practices

• •Develop a Brand Voice Guide: Clearly define the brand's personality, tone words (e.g., inspiring, elegant, friendly, witty), 'words to use,' and 'words to avoid.' Share this with everyone who creates content.
• •Know Your Audience: Understand the Brazilian consumer – their aspirations, language nuances (including regionalisms if targeting specific areas), and what resonates with them in home decor and lifestyle. Research indicates they value trust and personalized interactions.
• •Consistency Across All Channels: Ensure the tone is consistent whether it's on the website, social media posts, email marketing, ad copy, or customer service interactions.
• •Use Storytelling: Connect with customers on an emotional level by telling stories about how the products can enhance their lives and homes, rather than just listing features. The tagline 'Conte Novas Histórias!' (Tell New Stories!) already leans into this.
• •Review and Refine: Regularly review published content to ensure it aligns with the established brand tone. Get feedback and be prepared to adapt as the brand evolves and as you learn more about customer responses.

Social Perception

Positive perception would stem from good product quality, reliable delivery, responsive customer service, and an engaging online presence.

Copy Examples

• •Instagram Post (New Product - Sofa): Transform your living room into your favorite story. ✨ Our new [Sofa Name] sofa combines contemporary design with the comfort you deserve. Create new memories in a space that truly reflects you. Shop now via link in bio! #VivantiaHome #NewCollection #HomeDecorBrazil #ComfortAndStyle #MyVivantiaSpace
• •Facebook Ad (General Home Decor): Your home, your sanctuary. ❤️ At Vivantia, we believe every detail matters. Discover unique decor pieces that bring personality and warmth to every corner. Secure shopping and delivery all over Brazil. Visit Vivantia.com.br today and tell a new story with your space!
• •Email Subject Line (Seasonal Promotion): Refresh Your Home for the Season with Vivantia! Email Body Snippet: Hello [Customer Name], bring the vibrant energy of [Current Season] into your home! Explore our curated collection of decor, furniture, and accessories designed to inspire. Enjoy [Discount Percentage]% off on select items for a limited time. Let Vivantia help you create a home you love, effortlessly.
• •Product Description (for a decorative vase): More than just a vase, it's a statement. The [Vase Name] features a sleek, minimalist design, perfect for adding a touch of modern elegance to any room. Handcrafted with [Material], it’s ideal for your favorite blooms or as a standalone art piece. Dimensions: [XxYxZ cm]. Elevate your decor with Vivantia.
• •Website Banner (Homepage): Vivantia: Your Home, Reimagined. Discover quality furniture, unique decor, and stylish accessories. Shop securely and transform your space today.