Brand Tone

Inspiring & Empowering, Caring & Nurturing, Adventurous & Curious, Authentic & Transparent, Approachable & Passionate

Brand Values

• •Holistic Wellness: Prioritizing health benefits (mental focus, stress relief, antioxidant properties) alongside a quality coffee experience.
• •Quality & Craftsmanship: Dedication to sourcing premium ingredients, meticulous formula refinement (17 times), and ensuring excellent taste without compromise. The founder's barista certification underscores this.
• •Convenience for Busy Lives: Understanding the needs of busy individuals and offering an easy-to-prepare, high-quality coffee solution.
• •Authenticity & Natural Ingredients: Using real botanicals, mushrooms, and specialty coffee beans without artificial additives or sweeteners.
• •Joy & Positive Energy: Aiming to bring joy, energy, and balance to customers' lives through their coffee.
• •Faith & Courage: As expressed in their philosophy, encouraging boldness and overcoming fear.

Best Practices

• •Embrace the Founder's Voice: Continuously draw inspiration from Shelley's personal journey and passion. Let her authenticity shine through in the language used. The "why" behind the brand is a powerful asset.
• •Focus on "Wellness Without Compromise": Always highlight the dual benefit of health-boosting ingredients *and* exceptional taste. Reassure customers that they don't have to sacrifice flavor for function.
• •Use Inspiring and Uplifting Language: Incorporate words that evoke courage, adventure, joy, balance, and self-care. Reflect the brand’s philosophy of "Let Your Faith Be Bigger Than Your Fear!"
• •Be Descriptive and Sensory: When describing the coffee, go beyond listing ingredients. Talk about the aroma, the subtle floral notes, the smooth finish, and the feeling it evokes (e.g., "a moment of joy," "self-care in a cup").
• •Maintain Authenticity and Transparency: Clearly communicate the use of real, natural ingredients and the benefits of the mushrooms and botanicals. Avoid overly technical jargon and speak directly and honestly to the customer about the product's purpose and creation.

Social Perception

Positive Reception: Customers praise the smooth taste, lack of mushroom aftertaste, pleasant aroma, and the convenience of the single-serve pour-overs. Effective for Wellness: Users have reported benefits like help with jet lag and a boost in mood and energy. The "self-care in a cup" aspect resonates with users. Trust in the Founder: The personal story of the founder and her dedication to quality likely build trust and connection with consumers. Innovative Product: Positioned as a unique offering in the mushroom coffee market due to its taste profile and ingredient combinations. Community Engagement: The brand encourages user interaction on social media and ran a self-funded, women-owned Kickstarter campaign, fostering a sense of community and support.

Copy Examples

• •Headline: Don't Just Wake Up, Bloom. Body: Wild Infusion's Glow Getter coffee, with Chaga and delicate Rose, isn't just your morning cup – it's a ritual of radiance. Fuel your day with antioxidant power and a taste as beautiful as you feel. Brew bold faith, sip pure wellness.
• •Headline: Your Secret Weapon for a Wildly Productive Day? It's in Your Mug. Body: Meet Sharp Mind. We’ve infused premium coffee with Lion's Mane and a hint of smooth Vanilla to help you conquer your to-do list with focus and calm energy. No jitters, no earthy taste, just pure, brain-boosting goodness. Adventure awaits, and your mind is ready.
• •Headline: Overwhelmed is Over. Say Hello to "Stress Out" Serenity. Body: Life’s busy. Your coffee shouldn't add to the chaos. Our Stress Out blend combines rich coffee with balancing Maca and soothing Osmanthus for a cup that tastes like a deep breath. Find your calm, one delicious, convenient pour-over at a time. Because your well-being is a priority.
• •Headline: From a Mom's Heart to Your Morning Ritual. Body: Shelley, our founder, knew there had to be a better way to enjoy coffee – one that nourished, energized, and actually tasted amazing. Wild Infusion is her answer: specialty coffee, real botanicals, and the power of mushrooms, crafted with care. Taste the passion, feel the difference.
• •Headline: Adventure in Every Sip. No Compromises. Body: Why choose between wellness, flavor, and convenience? Wild Infusion delivers all three. Our single-serve pour-overs are packed with nature's best, ready in moments, and taste exceptionally smooth. Break free from the ordinary. Your wild side will thank you.