Brand Tone

Descriptive and aspirational, focusing on beauty, tradition, and creating a refined home atmosphere.

Brand Values

• •Quality Craftsmanship
• •Tradition and Cultural Richness
• •Customer Satisfaction
• •Authenticity

Best Practices

• •Maintain an elegant and sophisticated tone across all platforms.
• •Adapt the length and style of copy for different platforms (e.g., concise for Instagram, detailed for email newsletters).
• •Highlight the craftsmanship and quality of materials in product descriptions.
• •Emphasize the cultural richness and tradition associated with the brand.
• •Actively seek and respond to customer feedback to reinforce customer satisfaction.

Social Perception

Positive association with quality, aesthetics, and trustworthiness.

Copy Examples

• •Step into comfort and tradition with our exquisite Charsada Chappal.
• •Handcrafted from the finest pure leather, for those who appreciate true craftsmanship.
• •Experience the elegance and durability of our premium leather goods.
• •Discover the perfect blend of style and comfort in our latest collection.
• •Embrace tradition with our handcrafted footwear, designed for the modern individual.