Brand Tone

Versatile, adaptable, and potentially inconsistent due to the brand's presence across diverse platforms. A focus on trust and clarity is needed.

Brand Values

• •Reliability (in transactions)
• •Accessibility (across multiple platforms)
• •Value (providing good deals)
• •Community (engaging with customers and gamers)
• •Adaptability (operating in different markets)

Best Practices

• •Maintain a consistent and professional tone across all platforms, even when engaging with customers informally.
• •Clearly state the currency being used for transactions to avoid confusion (USD on the website).
• •Provide detailed descriptions for products and services, especially for new product launches.
• •Monitor and respond to customer feedback on all platforms to maintain a positive brand image.
• •Focus on building trust and credibility, given the brand's newness and diverse online presence.

Social Perception

The brand has a fragmented social perception. Across several platforms it conveys trustworthiness, with positive feedback on marketplaces like Carousell, particularly in gaming-related transactions. The Shopify store is new, and the TikTok account provides few details. The Turkish e-commerce shop seems reputable. More consistency is needed.

Copy Examples

• •"New Arrivals! Check out our latest collection of cargo pants. Shop now!"
• •"Thanks for your positive feedback! We're glad you had a great experience with Lunoxstore."
• •"Top Up your PUBG Mobile UC quickly and securely at LunoxStore!"
• •"Launching October 5, 2024! Get ready for something special. #LunoxStore #ComingSoon"
• •"Need an iPhone charger? We've got you covered! Shop LUNOXSHOP on Trendyol."