Brand Tone

personal, adventurous, inspirational, narrative-driven, inviting, creative, empowering

Brand Values

• •Adventure and Freedom
• •Storytelling and Legacy
• •Authenticity and Personal Touch
• •Creativity and Empowerment
• •Ethical Consciousness

Best Practices

• •Lead with the "Why": Always start with the core values of adventure, storytelling, and freedom. Every piece of copy, from a product description to a social media post, should connect back to the brand's mission of living an adventurous and documented life.
• •Use Storytelling from a Personal Perspective: Continue sharing personal anecdotes from Melanie and Jen's life in Alaska. This authenticates the brand and makes it relatable. Use "we" and "our" to maintain the personal, family-run voice.
• •Emphasize "Keepsakes," Not "Products": Frame items as "timeless keepsakes," "pieces of history," or "tools for your story." This elevates the perceived value beyond a simple commodity and aligns with the brand's narrative-driven identity.
• •Incorporate a Call to Adventure: Use empowering and action-oriented language that encourages the audience to explore, create, and document. Phrases like "Start your journey," "Tell your story," and "Find your wild" will reinforce the brand's inspirational tone.
• •Maintain Transparency and Heart: Continue being open about business practices, such as the charitable donations and product sourcing. This builds trust and resonates with customers who value authenticity and ethical consumerism. Regularly feature customer stories and testimonials to build a community around shared values.

Social Perception

authentic, heartfelt, grassroots, genuine, passionate, offering a desirable lifestyle

Copy Examples

• •Your Next Chapter is Waiting. We believe every journey deserves to be remembered —not just in snapshots, but in handwritten words and quiet moments of reflection. Our Adventure Planners are more than just paper; they're a space for your story to unfold. Where will you take yours? #3GypsiesAndAPassport #CaptureYourJourney #AdventureAwaits
• •Wear a Story. Write Your Own. From the wild beauty of Alaska, we bring you timeless keepsakes. Discover unique vintage jewelry with a soul and adventure journals that inspire you to explore. We're a family-run brand dedicated to the magic of the journey. Shop our collection and get 10% off your first order! #Storytelling #VintageJewelry #TravelJournal
• •The Wilds of Alaska Journal & Guide. Designed from our own Alaskan adventures, this isn't just a journal —it's your trusted companion for exploring the Last Frontier. We've filled it with durable pages for your memories and a mini-guide to our favorite Fairbanks spots. It’s a roadmap to wonder, crafted with love to help you document your story, one breathtaking view at a time.
• •An Adventure in Your Inbox + A Gift From Us… Ready for something new? We've just added new vintage pieces and have a story we think you'll love...
• •We don't just sell products —we share experiences. Curated finds and adventure journals inspired by a life untamed. Welcome to our story.