Brand Tone

Reverent, Respectful, Authentic, Transparent, Nurturing, Supportive, Educational, Informative, Spiritual, Mindful, Earthy, and Natural

Brand Values

• •Ethical Sourcing & Fair Trade
• •Sustainability
• •Tradition & Ancestral Wisdom
• •Quality & Purity
• •Wellbeing & Healing
• •Community
• •Authenticity

Best Practices

• •Always write about cacao, its origins, and its traditions with a sense of respect and appreciation. Avoid overly casual or flippant language.
• •Be open about your sourcing, your mission, and the benefits of your cacao. Share stories from the source (with permission) to build trust and connection.
• •Use evocative language that taps into the sensory and emotional aspects of cacao – its warmth, its heart-opening qualities, its ability to foster connection and introspection.
• •Share knowledge about cacao's history, benefits, and ceremonial use in an accessible and inviting way, rather than a dogmatic or overly academic tone. Position yourself as a knowledgeable guide.
• •Ensure that the tone of your copy is consistently reflected in your imagery and overall brand aesthetic. Earthy, natural, and respectful visuals will support a reverent and authentic textual tone.

Social Perception

Trusted Source, Ethically Conscious, Spiritually Aligned, High Quality, Knowledgeable & Passionate

Copy Examples

• •Connect with the ancient heartbeat of the Earth. Our ceremonial cacao is more than a beverage; it's an invitation to pause, reflect, and open your heart. Sourced with deep respect from [Region/Community], each sip honors the traditions and the hands that nurtured it. ✨ #SomaCacao #CeremonialCacao #HeartOpening #EthicalSourcing #SacredRitual
• •Experience the pure essence of ethically harvested cacao. Our [Product Name] is lovingly prepared to preserve its potent spirit, offering a pathway to deeper meditation, creativity, and connection. We partner directly with [Farmer Group/Cooperative] to bring you this sacred plant medicine, ensuring a sustainable future for all.
• •Nourish Your Spirit: The Ancient Wisdom of Soma Cacao
• •Seeking authentic ceremonial cacao? Soma Cacao journeys to the source, partnering with indigenous communities to bring you pure, ethically sourced cacao that honors ancient traditions. Elevate your practice, support sustainable farming. Discover the difference. Shop now.
• •Guided Cacao Ceremony for Inner Peace & Clarity | Soma Cacao Ritual