Brand Tone

Vibrant & Joyful, Optimistic & Uplifting, Playful & Whimsical, Accessible & Inclusive, Enthusiastic & Positive

Brand Values

• •Happiness & Optimism
• •Love & Hope
• •Creativity & Self-Expression
• •Accessibility
• •Quality
• •Philanthropy

Best Practices

• •Embrace Positivity: Always use optimistic and uplifting language. Focus on words like 'joy,' 'happiness,' 'love,' 'vibrant,' 'bright,' 'colorful,' 'inspire,' and 'smile.'
• •Be Visually Descriptive: Britto's art is highly visual. Use words that evoke the brilliant colors, bold patterns, and playful designs. Help the audience 'see' the art through your words.
• •Keep it Accessible and Engaging: Avoid overly academic or exclusive art jargon. The language should be welcoming and easy to understand, inviting everyone to experience the joy of Britto's art. Use exclamation points judiciously to convey enthusiasm.
• •Incorporate Key Brand Themes: Regularly weave in themes of love, hope, happiness, and dreams, which are central to Britto's artistic philosophy and the brand's identity.
• •Stay True to the Artist's Voice: Channel Romero Britto's own enthusiastic and warm persona. The copy should feel authentic to the artist and the vibrant world he creates. If possible, include direct quotes or messages from the artist when appropriate.

Social Perception

Colorful and Cheerful, Uplifting and Positive, Widely Appealing, Giftable, Commercial but Accessible, Associated with Romero Britto the artist

Copy Examples

• •Unleash a world of wonder! ✨ Our [Animal Name] figurine, bursting with Romero Britto's signature colors and joyful patterns, is here to brighten your day and spark your imagination. Add a pop of happy to any space!
• •Get ready to smile! 😍 The NEW Britto collection has arrived, bringing more love, more color, and more happiness your way! Which piece is calling your name? Tap the link in bio to explore the joy! #RomeroBritto #BrittoArt #PopArt #NewCollection #LiveColorfully
• •Your Dose of Happy is Here! ☀️ Save on Vibrant Britto Art & Gifts!
• •Art that Makes You Smile. Explore the World of Romero Britto – Where Color Comes to Life!
• •Fill Your Life with Color & Joy! 🎨 Shop authentic Romero Britto art, collectibles, and gifts. Perfect for adding a touch of optimism to your home or finding that unforgettable present. Discover the happiness of Britto today!