Brand Tone

Personal & Approachable, Passionate & Creative, Warm & Inviting, Authentic & Sincere

Brand Values

• •Craftsmanship & Quality
• •Uniqueness & Individuality
• •Passion for Art & Creativity
• •Personal Connection & Storytelling
• •Joy & Beauty in Everyday Life
• •Family & Support

Best Practices

• •Always Use a Personal Voice: Write as if Flavia herself is speaking directly to the customer. Use "I," "we" (if referring to a small team including family as hinted), and address the customer warmly (e.g., "you," "your home").
• •Highlight the "Handcrafted" and "Vintage" Aspects: Continuously emphasize the origin, uniqueness, and story behind the products. Explain what makes them special – the process, the history, the materials.
• •Share the Passion: Let the genuine love for creating and curating shine through. Use enthusiastic and descriptive language that conveys excitement about the items.
• •Focus on Emotion and Connection: Appeal to how the products will make the customer *feel* (e.g., cozy, inspired, joyful) and how they can help create a home that is a true reflection of self.
• •Maintain Visual and Textual Cohesion: Ensure the tone of the copy aligns with the visual aesthetic presented on the website and social media. If the visuals are warm and inviting, the copy should be too.

Social Perception

Customers likely perceive Flavia Studio as a small, passion-driven business offering unique and charming home decor items. The emphasis on "handcrafted" and "vintage" would appeal to those seeking items with character and a story, rather than mass-market goods. The personal touch of a visible founder likely fosters a sense of trust and connection. The aesthetic shared on social media would attract individuals who appreciate a blend of rustic, bohemian, vintage, and warm interior styles. The lack of negative mentions (among the specific brand's accessible information) suggests a generally positive or neutral perception, though more direct customer feedback would be needed for a conclusive analysis.

Copy Examples

• •Lovingly handcrafted in our little studio, this [Product Name] isn't just a piece of decor; it's a story whispered in every [material/detail]. Bring a touch of artisanal warmth into your home and let its unique charm spark joy every day.
• •Unearthed a true vintage treasure! This [Product Name] has journeyed through time to find its way to you. Imagine the stories it could tell... Ready to become a cherished part of your home's narrative. DM to make it yours or find it on the website!
• •From a little spark of passion for creating beautiful spaces, Flavia Studio was born. I'm Flavia, and I believe every home deserves pieces that tell a story and reflect the soul. Here, you'll find handcrafted delights and vintage gems, each chosen or made with love, hoping to bring a little more beauty into your everyday.
• •Hello, fellow homebody! ✨ This week at Flavia Studio, we're celebrating the beauty of imperfections and the stories held within unique finds. Discover our latest handcrafted arrivals and a curated selection of vintage pieces that are longing for a new chapter with you.
• •Flavia Studio: Handcrafted character & vintage soul for your home.