Brand Tone

Reverent and Respectful, Traditional, Quality-Oriented, Descriptive and Informative, Proudly Indian

Brand Values

• •Authenticity
• •Craftsmanship
• •Devotion & Spirituality
• •Cultural Preservation
• •Customer Trust
• •Prosperity and Positive Energy

Best Practices

• •Always Emphasize Craftsmanship and Authenticity: Consistently use terms like 'handcrafted,' 'artisan-made,' 'authentic,' 'traditional techniques,' and 'premium quality materials' to reinforce these core values.
• •Incorporate Spiritual and Cultural Significance: Subtly weave in the spiritual meaning or traditional importance of the deities and symbols represented in the products. Use respectful and reverent language when referring to religious figures.
• •Highlight 'Made in India': Regularly mention that the products are made in India by local artisans to appeal to national pride and underscore the support for local craftsmanship.
• •Focus on Benefits (Tangible and Intangible): While describing features, also allude to the emotional and spiritual benefits customers seek, such as 'bringing peace,' 'invoking blessings,' 'enhancing positive energy,' or 'adding elegance.'
• •Maintain a Visual-Textual Harmony: Ensure that the imagery used alongside the copy is of high quality and aligns with the traditional, respectful, and quality-focused tone. For example, product photos should be clear, well-lit, and showcase the intricate details.

Social Perception

Trusted Source for Religious Idols, Value for Craftsmanship, Associated with Indian Culture and Tradition, Good for Gifting, Generally Positive, with Minor Price/Functionality Concerns

Copy Examples

• •Facebook/Instagram Post (New Balaji Idol): Invoke divine blessings into your sacred space. Introducing our exquisitely handcrafted 9-inch Gold-Plated Balaji Idol, a masterpiece of devotion by India's skilled artisans. Each detail is a testament to timeless tradition and spiritual reverence. Bring home prosperity and peace. #GoldArtIndia #BalajiIdol #DivineCraftsmanship #MadeInIndia #SpiritualDecor
• •Product Description (Website - Ganesha Idol): Embrace auspicious beginnings with our Handcrafted Terracotta Ganesha. Lovingly sculpted and adorned with premium gold plating, this idol is a symbol of wisdom, success, and obstacle removal. Perfect for your home altar, car dashboard, or as a cherished gift, it carries the essence of India's rich artistic heritage. Dimensions: H 3.5' x W 2.1'. Material: Poly-resin, Gold Plated. #LordGanesha #HandcraftedGoodness #TraditionalArt #PositiveVibes
• •Email Newsletter Snippet (Diwali Collection): This Diwali, illuminate your home with more than just light. Discover Gold Art India's curated collection of divine idols and Vastu enhancers, each piece handcrafted to bring blessings, prosperity, and traditional elegance. Crafted with devotion, gifted with love. Shop our authentic, Made in India festive range now. #HappyDiwali #FestiveBlessings #GoldArtIndiaHeritage
• •Twitter Post (Brand Story): For over 7 years, Gold Art India has been dedicated to preserving sacred artistry. Each idol tells a story of faith, handcrafted by local artisans to bring divine energy into your life. Experience authentic Indian craftsmanship. #IndianHandicrafts #SpiritualJourney #FaithAndArt
• •Instagram Story (Behind the Scenes - Artisan working): (Video snippet of an artisan carefully painting an idol) Text Overlay: Devotion in every detail. ✨ Our skilled artisans pour their heart into crafting each divine piece. #GoldArtIndia #ArtisanMade #CulturalHeritage #BehindTheCraft