Brand Tone

Stylish, Trendy, Direct, Aspirational (yet Accessible)

Brand Values

• •Fashion/Style
• •Quality (Stated)
• •Accessibility/Affordability (Stated)
• •Variety
• •Customer Focus (Implied)

Best Practices

• •Develop a Simple Brand Voice Guide: Even a one-page document outlining key tone words (e.g., "Trendy," "Confident," "Clear," "Friendly"), a "we are/we are not" list (e.g., "We are stylish / We are not exclusive," "We are direct / We are not blunt"), and target audience descriptors.
• •Use Consistent Terminology: Decide on preferred terms for products and features (e.g., "sunnies" vs. "sunglasses," "frames" vs. "glasses") and stick to them across all platforms.
• •Focus on "Show, Don't Just Tell": Instead of just saying "our glasses are stylish," describe *how* they are stylish or show them in stylish contexts. Let the product and imagery do some of the talking, supported by concise, evocative copy.
• •Read Aloud: Before publishing, read copy aloud. Does it sound like it’s coming from the same brand persona? Does it match the visual identity? This helps catch inconsistencies or awkward phrasing.
• •Train Anyone Creating Content: Ensure that everyone involved in writing copy, from social media posts to product descriptions to customer service emails, understands and can apply the brand's tone of voice. Regular, brief check-ins or shared examples can help maintain alignment.

Social Perception

Nascent / Limited: Due to the brand's recent launch, broad social perception is still forming. The desired perception, based on their presentation, is likely that of a go-to online store for trendy and affordable eyewear.

Copy Examples

• •Headline (Website Banner/Ad): Level Up Your Look. Discover BrownOpto: Where Style Meets Sight.
• •Social Media Post (New Arrival - Instagram/Facebook): New Drop Alert! 🔥 Turn heads with our latest 'Retro Round' sunnies. Perfect for sunny days and instant cool. Shop the collection now – link in bio! #BrownOpto #NewCollection #SunglassesStyle #TrendyEyewear #MustHave
• •Product Description Snippet (Blue Light Glasses): Screen time just got a stylish upgrade. Our 'Sleek Scholar' blue light glasses protect your eyes and complement your vibe. Work smarter, look sharper. #BlueLightBlocking #WorkFromHomeStyle #BrownOptoFashion
• •Email Subject Line (Promotion): Your Next Favorite Pair Awaits ✨ Up to 20% Off!
• •About Us Snippet (Website/LinkedIn): At BrownOpto, we believe great style shouldn't break the bank. We're passionate about curating fashion-forward eyewear that lets you express your unique look, effortlessly. High quality, on-trend designs, accessible to all.