Brand Tone

Friendly, Approachable, Conscious, Purposeful, Authentic, Transparent, Enthusiastic, Passionate, Playful, Creative

Brand Values

• •Sustainability
• •Affordability
• •Uniqueness and Individuality
• •Conscious Consumption
• •Quality & Durability
• •Community

Best Practices

• •Emphasize Sustainability Naturally: Weave in the benefits of second-hand (eco-friendly, reduces waste) without being preachy. Make it part of the brand's DNA, not just a tagline.
• •Use Inclusive and Positive Language: Make everyone feel welcome. Focus on the joy of discovery, the uniqueness of items, and the smart choice of shopping second-hand.
• •Tell Stories (Even Small Ones): Highlight unique features, the potential history (imagined or known), or how an item can be styled. This adds personality and value beyond the garment itself.
• •Be Honest and Transparent: If an item has minor imperfections (common in second-hand), describe them clearly and positively (e.g., "perfectly imperfect," "shows gentle signs of its previous adventures"). This builds trust.
• •Engage with Your Community: Respond to comments and messages in the same friendly, conscious, and enthusiastic tone. Ask questions, encourage sharing of second-hand finds, and foster a sense of belonging.

Social Perception

Environmentally Conscious Consumers, Budget-Savvy Shoppers, Fashion Enthusiasts Seeking Unique Finds, Skeptics of Second-Hand, Advocates of Slow Fashion

Copy Examples

• •Fresh finds just landed! ✨ From cozy vintage knits to unique denim pieces, give your wardrobe a sustainable refresh. Each piece has a story, ready for its next chapter with you. Tap to shop or browse the collection on roupasoltas.pt! #RoupasSoltas #SecondHandStyle #SustainableFashionPT #PreLoved
• •Style that doesn’t cost the Earth (or your wallet!). 😉 At Roupas Soltas, discover amazing fashion at prices that feel good. Why buy new when you can find treasures that are just as lovely and much more unique? Visit us today: roupasoltas.pt #ModaEmSegundaMao #AchadosUnicos #EconomiaCircular
• •Wear the Change. Shop Second-Hand. Explore unique, quality pre-loved clothing at Roupas Soltas and join the sustainable fashion movement. New stories added daily!
• •Spotted! This gorgeous [Brand Name] silk blouse just arrived at Roupas Soltas. Imagine the tales it could tell... and the new ones you'll create! Gently loved and ready for its new home. See it here before it's gone: [Link]
• •5 Reasons Why Second-Hand Isn't Second Best (It's Actually Smarter!). Discover how choosing pre-loved with Roupas Soltas benefits your style, your budget, and our planet. Read more on the blog! #ConsciousConsumer #SlowFashionMovement #RoupasSoltasBlog