Brand Tone

Empowering & Inspirational, Community-Focused & Connected, Supportive & Functional, Passionate & Vital, Potentially Innovative & Tech-Oriented, Approachable & Real

Brand Values

• •Empowerment
• •Community
• •Health & Lifestyle
• •Quality & Performance
• •Innovation
• •Passion for Movement & Vitality
• •Sustainability
• •Transparency & Authenticity
• •Versatility

Best Practices

• •Develop a Comprehensive Brand Voice Guide: Document the brand's specific tone (e.g., empowering, supportive, passionate), core values, key messaging points, preferred terminology (and terms to avoid), and provide clear examples. This ensures everyone creating content is aligned.
• •Prioritize "Empowerment" and "Community": Consistently weave in language that inspires, motivates, and fosters a sense of belonging. Use words like "achieve," "potential," "support," "connect," "together," "inspire."
• •Show, Don't Just Tell, Functionality and Quality: Instead of just saying "high-quality," describe the benefits – "experience a comfortable and stylish athletic experience thanks to countless hours of research" or "feel the difference in every movement with fabrics chosen for functional excellence."
• •Maintain Authenticity and Transparency (especially if leaning into sustainability): If claiming eco-friendly practices, be specific and honest about the materials and processes. Share the journey, including challenges, to build trust, as highlighted by Wave Athleisure's approach.
• •Engage with the Audience Using Their Language: Monitor how the community talks about the brand and their fitness journeys. Reflect this language (where appropriate) in social media captions and responses to feel more relatable and strengthen the community bond. Actively solicit and showcase user-generated content.

Social Perception

Positive for Performance & Support, Seen as Innovative, Community-Oriented, Growing Eco-Consciousness, Targeting Health-Conscious & Active Individuals

Copy Examples

• •Headline: Unleash Your Potential. Conquer Your Goals. Body: Wave Activewear isn't just designed to move with you; it's crafted to empower every step, stretch, and stride. Feel the fusion of comfort, style, and pure performance. Join the Wave. #MoveWithWave #EmpowerYourself
• •Headline: More Than Activewear. It's a Community. Body: We started Wave with a passion for sport and a vision for connection. Every piece is a promise of support on your journey to excellence. Share your #WaveMoments and inspire others to find their strength.
• •Headline: Engineered for Impact. Designed for You. Body (if focusing on WaveWear's tech): Experience the WaveWear difference. Our innovative taping-integrated fabric provides unparalleled support and faster recovery, so you can push further and feel stronger. #PerformanceEnhanced
• •Headline: Ride the Wave of Sustainable Style. Body (if focusing on Wave Athleisure's eco-angle): Your active life deserves activewear that cares. Our latest collection, made from recycled ocean plastics, lets you perform at your peak while protecting our planet. Look good, feel good, do good. #SustainableStrength #WaveAthleisure
• •Headline: From Sunrise Flow to Sunset Stroll. Effortless. Body: Life’s a wave – ride it with confidence and style. Our versatile activewear is designed for every part of your day, offering seamless comfort and empowering design that moves with your rhythm. #WaveLifestyle #ComfortInMotion