Brand Tone

Supportive & Educational, Enthusiastic & Passionate, Community-Focused, Professional & Quality-Oriented, Approachable & User-Friendly

Brand Values

• •Quality: A primary focus is on providing high-quality, reliable, and durable art supplies, particularly resins that are UV resistant, heat resistant, and offer a clear, glass-like finish.
• •Artist Empowerment & Success: They are committed to helping artists achieve their creative visions by providing both the necessary materials and knowledge.
• •Innovation: They identify as "pioneers in both fast-curing epoxy and resin-compatible sealers" and aim to lead the art world with innovative solutions.
• •Community & Collaboration: They value building a supportive community among artists, sharing work, and fostering connections. "We believe in the power of collaboration. Your vision inspires us, and we're dedicated to bringing your art to life."
• •Customer Support & Education: Providing resources, tutorials, and responsive customer service is integral to their approach.
• •Safety & Transparency: They mention products being VOC-free and low odor. On TikTok, they address food safety concerns for related products transparently.

Best Practices

• •Prioritize "You" (The Artist): Frame benefits and features around how they help the artist achieve their goals and express their creativity. Use language that speaks directly to their aspirations and challenges. (e.g., "Your vision inspires us," "helping you create").
• •Blend Enthusiasm with Expertise: Convey genuine passion for art and crafting, but back it up with the quality, innovation, and reliability of the products. Avoid overly technical jargon unless explaining a specific benefit clearly.
• •Foster Community and Interaction: Actively encourage sharing, questions, and engagement in all copy. Use calls to action that invite artists into the Counter Culture DIY community. (e.g., "Share your work," "What are your tips?").
• •Educate and Empower: Consistently offer helpful advice, tutorials, and solutions. Position the brand as a knowledgeable partner in the artist's creative journey, not just a supplier.
• •Maintain a Positive and Supportive Voice: Even when addressing potential issues or giving instructions, keep the tone encouraging and helpful. Reinforce the idea that the brand is there to support their success.

Social Perception

Positive & Trusted, Supportive of Artists, Responsive & Helpful, Innovative, One-Stop Shop

Copy Examples

• •✨ Artist Spotlight! ✨ We're constantly blown away by YOUR creativity! Look at this stunning [Project Type, e.g., resin geode] by the talented @[ArtistHandle]. That shine? That's our Artist Resin doing its magic! 😉 We believe in empowering your vision with the best. What will you create next? Share your masterpieces with #CounterCultureDIY! #ResinArt #DIYCommunity #ArtistSupport #HighQualityResin
• •Unleash a universe of color in your next project! 🎨 Our new [Pigment Name] dispersion color offers intense, vibrant hues with just a drop. Specially formulated for seamless blending with our professional-grade resins. Easy to use, stunning results – whether you're a seasoned pro or just starting your resin journey. Dive in and let your creativity flow! #CCDIYcolors #ResinSupplies #ProfessionalGrade #DIYcrafts #ColorInspiration
• •New Tutorial Inside! 💡 Master [Specific Technique] + Our Latest Resin Tips! Hey [Artist Name], Ready to take your resin skills to the next level? This week, we're breaking down [Specific Technique] step-by-step in our new video tutorial. Plus, discover pro tips for achieving that flawless, crystal-clear finish with Counter Culture DIY resins. We're here to help your artistic vision come to life! [Link to Tutorial] #LearnWithCCDIY #ResinTips #ArtistEducation #DIYProjects #CraftingCommunity
• •Spark Your Next Creation! ✨ Get 15% OFF all Artist Resins this week. Crafted for clarity, durability, and your most ambitious DIY dreams. Quality you can trust, results you'll love. Shop now and bring your vision to life! #CounterCultureDIY #ResinSale #DIYArt #CraftersChoice #QualitySupplies
• •Resin SOS! 🆘 Got bubbles? Quick tip: A gentle warm bath for your resin bottles BEFORE mixing can make a world of difference! What are your go-to bubble-busting tricks? Share below! 👇 #CCDIYtips #ResinHacks #DIYCommunity #CraftingHelp #ArtResin #ProblemSolved