Brand Tone

Artistic & Expressive, Proud & Unapologetic, Inclusive & Community-Oriented, Educational & Empowering, Passionate & Vibrant

Brand Values

• •Celebration of Queer Identity: Promoting visibility, acceptance, and the richness of queer culture.
• •Cultural Fusion & Heritage: Honoring and creatively reinterpreting cultural traditions (e.g., Mexican Catrinas) through a queer lens.
• •Artistic Excellence & Creativity: Dedication to high-quality artistry in performance, design, and product creation.
• •Inclusivity & Representation: Creating spaces and products where diverse identities feel seen, valued, and celebrated.
• •Empowerment & Education: Using art and performance as tools for education, self-discovery, and empowerment within the community.
• •Authenticity: Staying true to a unique personal and artistic vision.

Best Practices

• •Embrace "Queertural" Terminology: Consistently use and define "Queertural" to reinforce the brand's unique niche and philosophy. Explain what it means in relation to the products, art, and community.
• •Use Inclusive and Affirming Language: Ensure all copy is welcoming and speaks directly to the LGBTQ+ community and allies. Use gender-affirming language and celebrate diversity.
• •Highlight Artistry and Cultural Significance: Always connect products and performances back to the core values of artistic expression and the meaningful fusion of queer and other cultural influences.
• •Maintain a Passionate and Confident Voice: Let the enthusiasm for drag, art, and cultural expression shine through. Write with conviction and pride, reflecting Dragceida's on-stage and artistic persona.
• •Encourage Engagement and Community: Pose questions, invite comments, and create a dialogue. Frame copy to foster a sense of belonging and shared celebration, reinforcing the community aspect of the brand.

Social Perception

Positive & Admiring, Culturally Significant, Inspirational & Empowering, Engaged Community, Unique & Niche

Copy Examples

• •For a Queertural Catrina: "Own a piece of vibrant rebellion. Our Queertural Catrinas are more than art; they're a fierce celebration of heritage, identity, and the beauty of being unapologetically you. Explore the collection. #Queertural #DragArt #CulturalRevolution"
• •For a Dragceida Show: "Ready to be mesmerized? Experience the electrifying energy of Dragceida live! Witness art, passion, and queer magic ignite the stage. Book your tickets now and join the Queertural celebration! #DragShow #QueerPerformance #DragceidaLive"
• •For an Enamel Pin: "Wear your pride, spark a conversation. Our Queertural enamel pins are small statements with a big impact. Collect them all and carry the art of queer culture wherever you go. #QueerMerch #EnamelPin #ArtYouCanWear"
• •For a Queertural Workshop: "Unleash your inner artist! Join Dragceida's Queertural Workshop and explore the intersection of creativity, culture, and queer expression. No experience needed, just an open heart. Sign up today! #QueerArtWorkshop #CreativeExpression #LearnWithDragceida"
• •General Brand Post (Instagram/TikTok): "At Dragceida, 'Queertural' is our heartbeat. It's where art dances with identity, and culture shines in every color of the rainbow. Thank you for being part of our vibrant community! What does Queertural mean to you? Share below! 👇 #Dragceida #QueerCulture #ArtAndIdentity #CommunityLove"