Brand Tone

Calm & Serene, Artistic & Creative, Mindful & Intentional, Gentle & Inviting, Minimalist & Clean

Brand Values

• •Creativity & Self-Expression
• •Mindfulness & Calm
• •Artisanship & Quality
• •Sustainability & Eco-consciousness
• •Simplicity & Minimalism
• •Local & Australian Made

Best Practices

• •Embrace "Quiet" Language: Use words that evoke peace, stillness, and gentle movement (e.g., "quiet," "calm," "slow," "gentle," "stillness," "serene," "mindful").
• •Focus on the Sensory Experience: Highlight the tactile nature of the products and the creative process (e.g., "texture," "form," "hands-on," "shape," "feel").
• •Speak to the "Quiet Creative": Address the target audience directly, acknowledging their desire for mindful creation and purposeful slowness.
• •Maintain Visual and Verbal Harmony: Ensure the copy complements the minimalist, clean, and calming aesthetic of the brand's visuals. The language should feel as uncluttered and intentional as the designs.
• •Infuse Values Naturally: Weave in brand values like artisanship, sustainability, and Australian-made without being overly forceful. Let these details underscore the quality and intention behind the offerings.

Social Perception

A haven for "quiet creatives", high-quality, artistic, and aligned with values of mindfulness and slow living. Evokes a bohemian, free-spirited yet curated and intentional style.

Copy Examples

• •For a new plaster art kit: "Unearth your inner artist. Our new Abstract Self Plaster Kit invites you to slow down, connect with your hands, and shape serenity. Find your calm in creation. #MinimalistGypsy #SlowMaking #TexturedArt"
• •For a workshop promotion: "Join us for an afternoon of quiet creativity. Our workshops are a gentle dive into texture and form, designed to leave you with a unique piece and a peaceful mind. Limited spots available to keep the experience intimate. Link in bio to book. #CreativeStillness #HandsOnCalm #TheMinimalistGypsyStudio"
• •Instagram caption for a product: "Each curve, each texture, a quiet story told by hand. Our [Product Name] is more than decor; it's a tactile expression, a moment of calm for your space. Crafted with intention in our solar-powered studio. #ArtisanMade #MinimalistHome #SustainableArt"
• •Email newsletter subject line: "Create. Feel. Calma. ✨ New arrivals and workshop dates inside."
• •Pinterest pin description: "Find your sanctuary in the simple act of creating. Our plaster art kits and workshops are designed for quiet creatives seeking a moment of calm and a beautiful, handmade outcome. Explore textures, shapes, and the gentle rhythm of mindful making. #MinimalistArt #DIYCalm #CreativeRituals #TheMinimalistGypsy"