Brand Tone

Authentic, Curated & Passionate, Nostalgic & Classic, Direct & Informative

Brand Values

• •Authenticity
• •Uniqueness/Individuality
• •Appreciation for Timeless Style
• •Discovery

Best Practices

• •Develop a detailed style guide that outlines specific vocabulary, sentence structures, and formatting to maintain consistency across all copywriting.
• •Create a brand voice chart that maps out different scenarios and the corresponding tone of voice to use (e.g., customer service, promotional content, crisis communication).
• •Regularly audit existing content to ensure it aligns with the brand tone and values, updating or removing anything that doesn't fit.
• •Train all team members involved in content creation on the brand's tone, values, and style guidelines.
• •Gather feedback from customers and internal stakeholders on how well the copywriting reflects the brand's intended image.

Social Perception

A brand that offers unique, high-quality vintage pieces, celebrates American style, and values authenticity and sustainability.

Copy Examples

• •Website description: Monthly curated selections of hand-picked, one-of-a-kind, pre-loved fashion pieces that epitomize the American lifestyle.
• •Instagram post: Just unearthed! A vintage Ralph Lauren blazer that screams timeless American cool. Shop now before it's gone! #vintagefashion #ralphlauren #americanstyle
• •Product description: This pre-loved Tommy Hilfiger denim jacket tells a story. Embrace its unique character and add a piece of American history to your wardrobe. Note: Minor fading may be present.
• •Slogan: Iconyc: Wear the legacy.
• •Email subject line for a monthly drop: Freshly Found: Your Next Vintage Obsession Awaits | Iconyc Monthly Edit