Brand Tone

Enthusiastic & Passionate, Friendly & Approachable, Inclusive, Confident & Playful

Brand Values

• •Community
• •Customization & Personalization
• •Inclusivity
• •Quality & Design-Led
• •Social & Environmental Responsibility
• •Customer Experience

Best Practices

• •Embrace 'Rad' Authentically: Use 'rad' and similar enthusiastic, positive language naturally.
• •Prioritize Community: Frame messaging around shared experiences, group rides, and the joy of cycling together.
• •Keep it Rider-Focused & Inclusive: Directly address the cyclist. Speak to their needs and desires (e.g., custom design, no minimums, inclusive sizing).
• •Highlight Key Differentiators Clearly & Playfully: Don't just state 'no minimums' or 'eco-friendly'; weave these into the enthusiastic brand voice.
• •Be Approachable & Conversational: Use a friendly, slightly informal tone, as if talking to a fellow cyclist.

Social Perception

Rad Custom Cycling is likely perceived as an authentic, community-oriented brand that is deeply embedded in the cycling culture, particularly in the Southeast US. The emphasis on 'no minimums' and inclusive sizing likely resonates positively with smaller teams, individual riders, and those who often struggle to find gear that fits well. The use of 'rad' and a generally enthusiastic tone makes the brand appear fun, modern, and approachable to a broad range of cyclists. Their active presence at events suggests they are seen as participants and supporters within the cycling community, not just sellers.

Copy Examples

• •Headline: Your Ride. Your Design. Totally Rad. (No Minimums, Seriously!) Body: Tired of cookie-cutter kits? At Rad Custom Cycling, we bring *your* vision to life. Epic solo adventures or full team glory, get premium, eco-friendly cycling apparel designed by you, for you. Let's make something rad together!
• •Social Media Post: SOUTHEAST RIDERS, ASSEMBLE! 🤘 Where's your favorite local trail or tarmac to get rad on? We're all about that community love and epic rides. P.S. Need custom kit that screams *you* and actually fits? You know who to call. 😉 #GetRad #CustomCycling #SoutheastCycling #CommunityLove
• •Product Description Snippet (for a custom jersey): This isn't just a jersey; it's your statement. Crafted from 100% recycled materials (because we love Mother Earth as much as we love bikes), and designed with your unique flair. Expect a boutique experience from click to criterium. Ready to look as good as you feel? Don't be boring, get rad!
• •Email Subject Line: 👋 Hey [Customer Name], Let's Cook Up Some Custom Radness! Body Snippet: Got that brilliant idea for your next cycling kit? Or maybe you just want gear that finally fits *perfectly* without costing extra for 'tall' or 'extended'? We're here for it! At Rad Custom Cycling, it's all about personalized design, good vibes, and getting you on your bike feeling awesome. Let's chat!
• •About Us Snippet: Founded on a love for bikes, good times, and the rowdy rides of the Southeast, Rad Custom Cycling is more than just apparel. We're a community. We believe everyone deserves custom gear that fits their body and their vibe, without hassles like minimum orders or sneaky upcharges. We're design-led, eco-conscious, and stoked to help you get rad on two wheels.