Brand Tone

Aspirational & Trustworthy, Caring & Educational, Direct & Benefit-Oriented, Professional & High-Quality

Brand Values

• •Effectiveness & Quality
• •Self-Care & Empowerment
• •Accessibility
• •Authenticity
• •Colombian Pride

Best Practices

• •Embody Catalina's Voice: Write as if Catalina Maya is speaking directly to the customer – with warmth, confidence, and a touch of her personal experience.
• •Focus on Benefits, then Features: Always lead with how the product will improve the customer's skin and life (e.g., "reveal a brighter you," "feel confident in your skin"), then explain the ingredients and science that make it possible.
• •Use Aspirational Yet Relatable Language: Combine terms that speak to desired outcomes (radiant, youthful, flawless) with an understanding and empathetic tone.
• •Maintain Transparency and Trust: Highlight key ingredients, dermatologist approvals, and Catalina's personal commitment to quality to build credibility.
• •Consistent Visuals and Messaging: Ensure all copy, from website to social media, aligns with the brand's elegant, clean, and trustworthy aesthetic, often featuring Catalina Maya herself.

Social Perception

Influencer-Driven, Focused on Results, Mixed (Potentially), Growing Recognition

Copy Examples

• •Instagram Post (Image of Catalina Maya with products): "Your journey to radiant skin, inspired by my own. ✨ Discover the Catalina Maya Skincare ritual and give your skin the love it deserves. #CatalinaMayaSkincare #SelfCareJourney #PielRadiante"
• •Product Description (for Hyaluronic Acid Serum): "Unlock timeless hydration. Our potent Hyaluronic Acid Serum, born from a desire for truly effective skincare, deeply nourishes, plumps fine lines, and restores your skin's youthful glow. Experience the Catalina Maya difference."
• •Email Subject Line: "Catalina Maya's Secret to Ageless Beauty is Inside..."
• •Facebook Ad (targeting women interested in anti-aging): "Tired of products that don't deliver? I was too. That's why I created a skincare line that truly works. Rejuvenate your skin and embrace your natural radiance with Catalina Maya Skincare. Dermatologist-approved care you can trust. Shop now!"
• •Website Banner: "Catalina Maya: Beauty, Backed by Science. Effective Skincare for a Confident You."