Brand Tone

Elegant and Quality-Focused, with a more Playful and Trendy layer on platforms like TikTok to broaden reach and engagement. There's an underlying current of being Approachable and Customer-Centric through promotions and direct interaction.

Brand Values

• •Quality
• •Elegance & Style
• •Accessibility/Affordability
• •Customer Satisfaction
• •Versatility

Best Practices

• •Develop a Core Brand Voice Guide: Document key tonal attributes (e.g., "Elegant," "Sophisticated," "Friendly," "Playful"), preferred vocabulary, and phrases to avoid. This ensures everyone creating content is aligned.
• •Adapt to the Platform, Not Abandon the Core: While TikTok copy will be more informal and trend-driven than a website product description, the underlying values of quality and elegance should still subtly resonate. For Aurea, this means even playful content should maintain a sense of style.
• •Focus on "You" and Benefits: Address the customer directly ("your new favorite," "make you shine"). Highlight not just the features (e.g., "stainless steel") but the benefits (e.g., "durable," "dazzling," "perfect for any occasion").
• •Use Consistent Terminology for Products and Values: If certain words are used to describe the brand's essence (e.g., "elegance," "luminosity," "versatility"), incorporate them naturally and regularly across all communications.
• •Review and Refine Regularly: Periodically audit your website copy, social media posts, and ad campaigns to ensure they consistently reflect the desired brand tone. Gather feedback and make adjustments as the brand evolves.

Social Perception

Positive Customer Feedback: Customers who leave reviews on the website praise the beauty, quality, and timely delivery of the accessories. Comments on social media, though more informal, generally show positive engagement and interest in the products. Fashionable and Trendy: The brand is perceived as offering stylish and up-to-date accessories, particularly evident in its social media presentation. Good Value: The combination of perceived quality and price point likely contributes to a perception of good value for money. Engaging (especially on TikTok): The TikTok presence shows an effort to connect with a younger audience through current trends and interactive content.

Copy Examples

• •Instagram Post (New Collection): "Elevate your everyday. ✨ Discover the new 'Lumina' collection – where timeless elegance meets modern sparkle. Each piece is crafted to make you shine. Shop now via the link in bio. #AureaAccessori #NewCollection #EleganceRedefined #JewelryLove"
• •Facebook Ad (Promotion): "Special moments deserve special shine. For a limited time, enjoy 15% off our curated selection of stainless steel necklaces. Durable, dazzling, and designed for you. Find your new favorite at aureaccessori.com. #AureaStyle #Accessorize #LimitedTimeOffer #GiftIdeas"
• •TikTok Video Caption (Styling Tip): "Watch how our 'Stella' earrings transform this look! 😍 From desk to dinner, a touch of Aurea makes all the difference. What are your go-to accessories? Let us know! 👇 #AureaAccessori #StyleHack #EarringGoals #TrendyJewelry #GetTheLook"
• •Product Description Snippet (Website - Bracelet): "Adorn your wrist with effortless sophistication. Our 'Serena' chain bracelet, crafted from polished 925 silver, offers a delicate shimmer perfect for any occasion. Its timeless design ensures it will be a cherished part of your collection for years to come. Wear it solo for a subtle statement or layer it for a bolder look."
• •Email Newsletter Subject Line (Sale): "✨ Shine Brighter for Less: Your Exclusive Access to the Aurea Accessories Sale Starts Now!"