Brand Tone

Enthusiast-Friendly & Approachable, Serene & Inspirational

Brand Values

• •Serene & Inspirational
• •Enthusiast-Friendly & Approachable
• •Craftsmanship & Quality
• •Individuality & Personal Expression
• •Customer Connection & Community

Best Practices

• •Use emojis and informal language where appropriate for the platform and specific product line.
• •Customer testimonials focusing on quality can also be leveraged.
• •Foster Community and Connection: Use inclusive language ('fellow girlies,' 'inner circle').
• •Encourage user-generated content and interact genuinely with comments and reviews to build a loyal following.
• •Maintain brand consistency to avoid confusion with other businesses using similar names. Focus on visual branding and unique product offerings.

Social Perception

Positive customer feedback, Niche appeal, Friendly & engaging, Potential for confusion with other businesses.

Copy Examples

• •"perfect for my fellow jjk girlies who know THE HAND SIGN 👀 iykyk!"
• •"join our inner circle ✨"
• •"every order comes with a little extra love (aka FREEBIES) ✨"
• •"#myukiiyojourney"
• •Replies to customer reviews using "AWWW," "omg," and heart emoticons.