Brand Tone

Authentic & Story-driven, Appreciative & Respectful, Quality-Conscious & Premium, Ethical & Fair, Warm & Elegant, Engaging & Trendy

Brand Values

• •Authenticity
• •Craftsmanship
• •Fairness & Ethical Sourcing
• •Quality
• •Cultural Heritage
• •Customer Connection
• •Sustainability

Best Practices

• •Prioritize Storytelling: Always weave in the narrative of the artisans, the origin of the products, and the "why" behind the brand (ethical sourcing, supporting craftsmanship). Every product description is an opportunity to tell a micro-story.
• •Emphasize Authenticity and Quality Materials: Consistently use terms like "handcrafted," "solid wood" (specifying type like mango or acacia when possible), "artisan-made," "genuine," and "premium quality." Avoid jargon that feels corporate or mass-produced.
• •Maintain a Respectful and Appreciative Voice: Speak about the artisans and their craft with reverence. The tone should convey a deep appreciation for their skill and heritage.
• •Focus on Connection and Value (Beyond Price): Highlight how the products connect customers to a larger story and to the people who made them. Emphasize the intrinsic value (uniqueness, durability, ethical impact) rather than solely competing on price.
• •Adapt to Platforms but Retain Core Essence: While the style might be more dynamic on TikTok versus a product page, the core messages of "handmade," "premium," "unique design," and the underlying ethical stance should remain consistent. Use relevant hashtags that reinforce these values.

Social Perception

Positive Quality Perception, Appreciation for Craftsmanship, Ethical Appeal (Implicit), Aesthetic Appeal

Copy Examples

• •Headline: More Than Furniture. A Piece of Heritage. Body: "Each iAnanas creation is handcrafted by skilled artisans in Jodhpur, India, carrying a story of tradition and fair practice. Bring home not just a beautiful wooden piece, but a legacy of authentic craftsmanship. #iAnanas #HandmadeHeritage #EthicalHome"
• •Headline: Feel the Difference of Real Wood. See the Soul of the Artisan. Body: "Tired of the identical? Our solid mango wood tables are lovingly handcrafted, ensuring no two are exactly alike. Invest in quality that speaks, in designs that tell a story of skill and fair partnership. Discover the iAnanas commitment."
• •Headline: Your Home Deserves a Story. We Help You Tell It. Body: "At iAnanas, we connect you directly with the creators. Every curve, every carving on our decor pieces is a testament to generations of artistry. Choose unique, choose ethical, choose iAnanas."
• •Headline: From Jodhpur, With Passion. For Your Home, With Purpose. Body: "We believe in beauty that gives back. iAnanas ensures that the master artisans behind your favorite pieces receive the respect and reward they deserve. Elevate your space with handcrafted elegance and a clear conscience."
• •Social Media Post (visual: close-up of wood carving): Text: "The soul of the wood, shaped by hands that honor ancient traditions. ✨ At iAnanas, 'premium' means authentic craftsmanship, fair support for artisans, and a unique piece of art for your home. #SolidWood #ArtisanMade #EthicalDecor #iAnanasStory"