Brand Tone

Performance-Oriented, Natural and Trustworthy, Educational and Informative

Brand Values

• •Effectiveness and Performance
• •Natural Ingredients and Skin Health
• •Athlete-Centricity
• •Australian Made and Owned
• •Prevention and Protection

Best Practices

• •Be open and honest about what goes into your products and why it's good for active skin.
• •Focus on Benefits, Not Just Features: Instead of just saying 'contains tea tree oil,' explain *why* that's important: 'Contains natural tea tree oil, renowned for its antibacterial properties, to help protect your skin from gym germs.'
• •Encourage interaction on social media, feature user stories, and foster a sense of belonging among your customers who share a passion for an active life.
• •Highlight the athlete-centric approach, showcasing a deep understanding of their needs.
• •Maintain consistency in emphasizing natural ingredients and Australian origin to reinforce quality and trustworthiness.

Social Perception

High Quality and Natural, Effective for Athletes, Caring and Knowledgeable

Copy Examples

• •Discover Athletic Body Care – Natural protection for every move you make.
• •Our formulations are designed to deliver tangible results for athletes, helping them stay comfortable and focused.
• •We prioritize high-quality, natural ingredients that are gentle yet effective, promoting overall skin wellness.
• •Australian Made and Owned: Pride in local sourcing and manufacturing.
• •Contains natural tea tree oil, renowned for its antibacterial properties, to help protect your skin from gym germs.