Brand Tone

Aspirational & Empowering, Practical & Solution-Oriented, Contemporary & Stylish, Friendly & Customer-Centric, Innovative

Brand Values

• •Self-Expression & Individuality
• •Quality & Craftsmanship
• •Comfort & Functionality
• •Timelessness over Trends
• •Customer Satisfaction
• •Giving Back
• •Innovation
• •Trustworthiness

Best Practices

• •Always Lead with Value and Benefit: Whether it's emotional (self-expression, confidence) or practical (solves a problem, saves time), ensure the copy clearly communicates 'what's in it for the customer.'
• •Balance Aspiration with Relatability: While inspiring customers with 'timeless elegance' and 'unleashing style,' ensure the language remains accessible and grounded, reflecting the 'everyday' functionality of many products.
• •Use casual, emoji-friendly language and focus on visual storytelling for TikTok and Instagram.
• •Use more descriptive and elaborate language for website copy.
• •Maintain consistency in tone across all platforms to build a strong brand identity.

Social Perception

A brand that empowers self-expression, provides innovative and stylish solutions for everyday life, and values customer satisfaction and social responsibility.

Copy Examples

• •Voyege: Your Style, Unleashed.
• •Elevate your journey.
• •#VoyegeStyle #EffortlessElegance
• •From your morning coffee art to instant furniture fixes, Voyege brings you clever solutions for a smoother day.
• •Stylish Comfort Awaits at Voyege.