Brand Tone

Modern & Trendy, Youthful & Energetic, Informative (Product-Focused), Enthusiastic & Confident, Slightly Edgy/Bold

Brand Values

• •Variety & Choice
• •Innovation & Technology
• •Quality Experience
• •Style & Aesthetics
• •Customer Satisfaction

Best Practices

• •Develop a Brand Voice Chart: Create a document that explicitly defines the brand's personality traits (e.g., "Playful but not childish," "Confident but not arrogant," "Informative but not overly technical"), provides "do's and don'ts" for language, and lists preferred terminology and keywords.
• •Know Your Audience: Continuously research and understand the target demographic – their slang (if appropriate for the brand), their interests, and how they communicate. The language should resonate with them naturally. For Urbar, this means staying current with youthful, trendy language without trying too hard.
• •Prioritize Visual-Verbal Harmony: Ensure that the copy and the visuals (images, videos, graphics) tell the same story and evoke the same feeling. If the visuals are modern and edgy, the copy should match that tone, not be overly formal or bland.
• •Use Consistent Terminology and Phrasing: Especially for product features and benefits. If you call it the "Hydra Edition" with "Puff Perfection," use these terms consistently across all platforms rather than inventing new descriptors each time. This builds recognition and reinforces brand messaging.
• •Review and Iterate Based on Engagement: Pay attention to how audiences respond to different types of copy on social media and other platforms. Which posts get more engagement? What kind of questions do customers ask? Use this feedback to refine the tone and ensure it's connecting effectively. If a certain style of enthusiastic language resonates well, lean into it.

Social Perception

Positive for Flavor and Performance, Seen as a Reliable Disposable Option, Trendy and Visually Appealing, Associated with Youthful Demographics, Wholesale/Distributor Presence, General Vape Industry Perception

Copy Examples

• •🚀 UNLEASH THE FLAVOR! 🚀 Introducing the all-new Arctic Blast for your Urbar Hydra 15000! ❄️ Get ready for an icy cool wave that lasts. Tag a friend who needs to try this! #Urbar #UrbarHydra #NewFlavor #VapeLife #ArcticBlast #PuffPerfection
• •GO THE DISTANCE. AND THEN SOME. 🚀 Urbar Hydra Edition - Up to 15,000 Puffs of pure satisfaction. Your adventure doesn't have to end. #UrbarVape #LongLastingVape #HydraEdition #FlavorThatLasts
• •🔥 Your Next Flavor Adventure Awaits! Discover Urbar's Latest Drops! 🔥
• •Engineered for a smoother, richer taste. The Urbar x Hydra features an advanced mesh coil and a powerhouse battery, delivering consistent flavor and impressive clouds from the first puff to the last. Elevate your experience. ✨
• •(Scene: Quick cuts of diverse young adults enjoying Urbar vapes in various cool settings - city nightlife, nature, chilling with friends) Voiceover (Upbeat, confident): Life’s too short for boring. Ignite your senses. Urbar Hydra. Flavor. Power. Style. Your vibe, amplified. Find your Urbar. (Ends with product shot and logo)