Brand Tone

Solution-Oriented & Empowering, Practical & Informative, Relatable & Understanding, Modern & Clean, Approachable & Friendly

Brand Values

• •Innovation & Problem-Solving
• •Comfort & Confidence
• •Quality & Practicality
• •Empowerment
• •Authenticity

Best Practices

• •Understand Your "Why": Always circle back to the core problem The Hankie solves and the empowerment it offers women. Let this purpose shine through in all communications.
• •Speak to Your Specific Audience: Use language and address pain points that resonate directly with women who struggle with visible undershirt lines and seek comfort and confidence in their clothing.
• •Focus on Benefits, Not Just Features: Instead of just saying "low back," explain "so you can wear your favorite open-back tops without a care."
• •Maintain Clarity and Simplicity: The product is innovative; the explanation should be straightforward. Avoid jargon and keep the message clean and direct, like the product itself.
• •Be Consistent Across All Channels: Whether it's a website FAQ, an Instagram caption, or a customer service email, the empowering, solution-oriented, and relatable tone should be uniform. Ensure clarity in differentiating "The Hankie" undershirts from traditional handkerchiefs if both product lines are active or if past content exists.

Social Perception

The brand appears to be in a growth phase, building its community primarily through its own channels. The focus on a niche product (specialized undershirts for women) means its current audience is likely specific and seeking this particular solution. It's important for the brand to clearly distinguish its innovative undershirt line.

Copy Examples

• •Headline (Website/Ad): "Finally, Wear What You Want. The Hankie undershirt: Invisible Comfort, Total Confidence."
• •Social Media Post (Instagram): "Sheer top? Plunging neckline? No problem. Our low-back, low-front undershirt stays hidden, so your style can shine. ✨ #TheHankie #SeamlessSolution #StyleConfidence"
• •Product Description Snippet: "Crafted from breathable, ultra-soft fabric, The Hankie undershirt provides a smooth, undetectable layer of comfort and sweat protection, ensuring you feel fresh and fabulous all day long."
• •Email Subject Line: "Stop Visible Undershirt Lines for Good! Discover The Hankie."
• •About Us Teaser: "Born from a real wardrobe frustration, The Hankie is more than just an undershirt – it's your secret weapon for flawless style and effortless confidence. Meet Emily, our founder, and see how."