Brand Tone

Personalized & Heartfelt, Quality-Oriented & Craft-Focused, Trustworthy & Customer-Focused

Brand Values

• •Craftsmanship & Quality
• •Personalization & Unique Gifting
• •Customer Satisfaction
• •Attention to Detail

Best Practices

• •Define Your Core Audience & Speak to Them: Understand who you're talking to (e.g., gift-givers, new homeowners, those celebrating milestones) and use language that resonates with their needs and emotions. Focus on warmth, sentiment, and the joy of giving/receiving a personalized item.
• •Highlight Craftsmanship & Quality Consistently: Use descriptive words that convey the care, skill, and premium materials that go into each sign (e.g., "meticulously carved," "solid pine," "hand-finished," "expertly crafted"). Avoid overly technical jargon.
• •Emphasize Personalization and Storytelling: Frame products not just as items, but as ways to tell a story or commemorate something significant. Use phrases like "your story, beautifully carved," "celebrate your heritage," "a personal touch for your special day."
• •Maintain a Warm, Approachable, and Trustworthy Voice: Even in transactional communications (order confirmations, FAQs), use a friendly and helpful tone. Ensure responses to inquiries are prompt and courteous, reflecting the "speedy replies" noted on Etsy.
• •Create a Simple Tone and Style Guide: Document key brand messages, preferred terminology (e.g., "handcrafted" vs. "homemade"), and adjectives that align with the brand (e.g., heartfelt, timeless, unique, quality). This helps ensure consistency across all written communications.

Social Perception

Positive for product quality, seen as a source of unique/custom items, reliable (for Etsy store).

Copy Examples

• •Cherish Their Special Day, Forever. Our handcrafted anniversary signs are more than decor; they're a testament to enduring love. Customize yours today.
• •Made with passion from premium pine, each 3D Woodworker sign tells your unique story. Let us carve your family name into a piece that will be treasured for generations.
• •From our workshop to your home, with love. ❤️ We pour our hearts into every personalized sign, ensuring it's as special as the moments you're celebrating. What memory would you immortalize in wood?
• •A Gift as Unique as They Are: Discover Handcrafted Signs by 3D Woodworker.
• •At 3D Woodworker, we believe in the beauty of handcrafted quality and the power of a personal touch. Since 2014, we've been lovingly carving unique wooden signs that turn houses into homes and moments into lasting memories.