Brand Tone

Knowledgeable, Enthusiastic, Supportive, and Precise

Brand Values

• •Quality & Performance
• •Expertise & Innovation
• •Community Focus
• •Customer Enablement & Support
• •Passion for Making

Best Practices

• •Speak the Language of Experts, Clearly: Use accurate technical terms where appropriate, but always aim for clarity. Assume your audience is knowledgeable but appreciates concise, well-explained information. Avoid overly simplistic language but also steer clear of unnecessary jargon if a simpler term suffices.
• •Lead with Enthusiasm and Passion: Let your genuine excitement for 3D printing and the products you offer show. Use active voice and positive framing. Highlight the possibilities and achievements the products enable.
• •Prioritize Support and Empowerment: Frame copy around how your products and expertise help users achieve their goals. Offer solutions, provide guidance, and anticipate their needs (e.g., Tired of X? Try Y for Z benefit).
• •Showcase Quality and Precision: Emphasize the reliability, performance benefits, and engineering behind your components. Detail what makes them superior, whether it's material, design, or compatibility.
• •Foster Community Connection: Regularly engage with user content, ask questions, and create a dialogue. Reference community projects (like Voron) and the collaborative spirit of open-source where relevant. Use "we" and "us" to build a sense of shared purpose.

Social Perception

Reliable Supplier, Knowledgeable Resource, Community Contributor, Specialist, Good Customer Service

Copy Examples

• •Elevate your Voron build to the next level. Our new [Product Name] kit, featuring genuine LDO motors and pre-crimped E3D wiring, ensures precision and reliability, print after flawless print. Engineer your masterpiece.
• •Incredible detail on this #Voron build from @[UserTag] using our [Specific Component]! We're constantly amazed by what the community creates. What are you engineering this week? Share your projects! #3DMakerEngineering #3DPrinting
• •Struggling with Klipper input shaper calibration? Our latest YouTube guide breaks down the process step-by-step, helping you achieve smoother, faster prints. Watch now and unlock peak performance! [Link]
• •At 3DMaker Engineering, quality isn't just a buzzword – it's our foundation. That's why we meticulously select and test every component, from Bondtech extruders to specialized fasteners, so you can build with confidence.
• •Dreaming of faster speeds, tighter tolerances, and flawless first layers? Fuel your passion with our curated selection of high-performance 3D printing parts. Let's build something amazing together. Shop now!