Brand Tone

A unique hybrid of Technical Expert and Playful Hobbyist, balancing technical knowledge with a quirky, community-focused approach.

Brand Values

• •Specialization and Quality
• •Innovation and Customization
• •Community Engagement
• •Reliability

Best Practices

• •Maintain the Dual Tone: Always balance the technical expertise with the playful cat-themed branding. Use quirky headlines ("Latest meows") for standard updates but keep product descriptions technically accurate and informative.
• •Speak the Language of the Maker: Use terminology that resonates with the 3D printing community (e.g., "hotend," "abrasive filaments," "first layer," "Voron builds"). This validates the brand's authenticity and expertise.
• •Showcase, Don't Just Tell: Instead of just listing product features, describe their benefits in the context of a printing problem or goal. For example, "Achieve perfect belt tension for flawless layers" is more effective than "Selling belt tensioners."
• •Drive Community Engagement: Always include a call to action that invites users into the brand's community spaces. Phrases like "Join the conversation on Discord" or "Share your builds with #3DKATTEN" reinforce the value of community.
• •Use the Cat Theme as a Creative Constraint: Leverage the cat theme for branding and marketing campaigns. It's a memorable differentiator. This can be used for naming sales ("A Purrfect Deal"), loyalty programs, or product bundles.

Social Perception

Perceived as a trusted, knowledgeable, and helpful specialist supplier within the 3D printing community, run by enthusiasts for enthusiasts.

Copy Examples

• •The cat dragged in something special! Meet the new Panzarnozzle Full Tungsten Carbide Nozzle. Built to last and handle the most abrasive filaments you can throw at it. Clogged? Just torch it clean. Upgrade your hotend and never look back. #3DKATTEN #3DPrinting #Voron #Panzarnozzle
• •Winter is coming. Protect your EV's charging port from snow and ice with a custom-fit cover from our sister store, Protonord.eu. 3D scanned for a perfect fit and made from durable PETG right here in Sweden. Don't let harsh weather slow you down. #EV #ElectricVehicle #3DPrinting #Protonord
• •For the curious maker and the serious modder. 3DKATTEN: The best parts, dragged in just for you.
• •What's the latest meow? This week in the 3DKATTEN community, we're talking optimal cooling with the Nevermore StealthMax filter kit. Join the discussion on our Discord server and see how others are getting cleaner air and better prints!
• •Tired of flimsy components? Our new line of black nickel-plated M3 screws isn't just for looks (though they do look great). They offer superior durability for frames that stay rigid, print after print. Because even the smallest parts matter. It's The Cat's Choice™ for a reason.