Brand Tone

Friendly, Simple, and Product-Focused

Brand Values

• •Personalization and Customization
• •Quality and Durability
• •Accessibility and Affordability
• •Customer Service
• •Joy and Fun

Best Practices

• •Lead with the Benefit, Not the Process: Always focus on what the customer gets: a unique gift, a fun toy, an organized space. Avoid technical 3D printing terms like PLA, layer height, or infill in marketing copy unless it's in a dedicated About Our Materials section.
• •Use Simple, Evocative Language: Keep sentences clear and concise. Use positive and emotional words like fun, joy, cherish, style, and unique to describe the products and their impact.
• •Emphasize You and Your: Center the copy around the customer. Use phrases like Your custom design, Add your name, and Perfect for your desk to make the experience feel personal and direct.
• •Maintain a Consistent Visual Style: Use high-quality, bright, and clean photos for all products across all platforms. A consistent visual identity strongly reinforces the brand's tone of quality and fun.
• •Encourage and Showcase Customization: In every piece of communication, reiterate that customization is key. Actively ask customers for their ideas and feature custom-ordered products (with permission) on social media to inspire others and reinforce the brand's core value.

Social Perception

Overwhelmingly positive, perceived as a reliable source for high-quality, customizable, and aesthetically pleasing gifts, known for efficient service and flexibility in custom work within a niche market.

Copy Examples

• •The Gift They'll Never Forget. Tired of the same old gifts? Give something truly unique. At 3DF, we turn names, inside jokes, and special dates into colorful, custom 3D printed treasures. Perfect for birthdays, holidays, or just because. Design yours today!
• •Your workspace, your rules. ✨ Say goodbye to clutter and hello to style with our custom desk organizers. Choose your color, add your name, and make your desk a place you love to be. Tap to shop! #DeskGoals #3DPrinted #PersonalizedDecor
• •Make This Holiday One-of-a-Kind. Discover personalized ornaments, custom bookends, and unique gifts for everyone on your list. Handcrafted with care, made to be cherished.
• •Flexi-Friend Articulated Animals - Fun in Every Pose! Meet your new favorite fidget toy! Our articulated animals are designed for endless fun. Printed in vibrant, non-toxic colors, these playful creatures can be posed in countless ways. A perfect gift for kids and the young at heart who love to add a splash of color and fun to their room or desk.
• •Ready for Your Next Custom Creation? Hi [Customer Name], We loved making your [Previous Order Item]! We're always adding new, fun, and personalized items to our collection. Whether you're looking for another perfect gift or a little something for yourself, we're here to bring your ideas to life. Come see what's new!