Brand Tone

Modern & Tech-Forward, Lifestyle-Oriented, Simple & Direct, Accessible

Brand Values

• •Innovation & Modernity
• •Convenience & Practicality
• •Style & Ambiance
• •Accessibility
• •Simplicity

Best Practices

• •Develop a Brand Voice Guide: Define your brand's personality, key message themes, and words to use/avoid.
• •Focus on 'You' and Benefits: Write copy from the customer's perspective, highlighting benefits over features.
• •Keep it Clear and Concise: Avoid jargon and complex sentences for easy understanding.
• •Use Consistent Terminology: Maintain the same terms across all platforms.
• •Infuse a Touch of Modernity/Innovation in Language: Use words that convey newness, smart technology, and contemporary living.

Social Perception

Customers are likely to perceive the brand based on their direct shopping experience: website usability, product quality relative to price, shipping, and any customer service interactions. Customer perception might be wary or neutral until a positive personal experience or strong social proof is established.

Copy Examples

• •For Smart Glasses: 'See your world, smarter. AILYLIVING Smart Glasses seamlessly blend your digital life with your daily view. Stay connected, hands-free.'
• •For Galaxy Star Projector: 'Transform your room into a universe. The AILYLIVING Galaxy Star Projector brings the cosmos indoors. Instant ambiance, endless wonder.'
• •For Mini Handheld Printer: 'Print anything, anywhere, instantly. The AILYLIVING Mini Printer puts creativity and organization in the palm of your hand. Small size, big impact.'
• •General Brand Ad: 'AILYLIVING: Smarten up your space. Discover innovative gadgets and stylish essentials designed for modern living. Comfort, style, and a touch of tech.'
• •For Sunset Lamp: 'Capture the perfect glow, anytime. The AILYLIVING Sunset Lamp creates a warm, serene atmosphere in any room. Your daily dose of golden hour.'